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Honeyweb Blog / Mobile Advertising

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

10 Amazing Tips to Write Better Mobile PPC Ads

PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.

We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort.

Now, device targeting is streamlined.  But does one size fit all?

By Lisa Raehsler
searchenginejournal.com

Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.

10 Amazing Tips to Write Better Mobile PPC Ads

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5 Ways to Increase Your Google Ads Mobile Conversion Rates Fast

Mobile doesn’t just dominate traffic, but it’s also beginning to consume ad spend, too. 

For advertisers, that means big change. Mobile advertising isn’t the same as desktop advertising and it shouldn’t be treated that way.

But this doesn’t mean you have to start from scratch or scrap your entire keyword list.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

5 Ways to Increase Your Google Ads Mobile Conversion Rates Fast

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Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising

Provocative marketing guru Mark Ritson has got his knickers in a knot once again following a declaration from Adidas CEO Kasper Rorsted that the sportswear giant would no longer consider TV advertising and shift its budget to digital.

In a recent interview with CNBC, Rorsted revealed that Adidas is moving away from TV commercials and focusing its marketing efforts on digital and social channels in order to target younger potential customers.

“It’s clear that the younger consumer engages with us predominately over the mobile device,” he told CNBC.

By B&T Magazine
​bandt.com.au

Mark Ritson Slams Adidas’ Decision To Abandon TV Advertising

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