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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Electronics Retailer Unveils One Of The Most Epic Christmas Ads Ever

Forget John Lewis and Elton – ladies and gentleman, we have theChristmas ad of 2018, and very possibly one of the best festive spots ever!

And it’s all courtesy of electronics retailer Elkjøp. Never heard of them? Well, it’s only the biggest electronics retailer in Denmark, Finland, Norway and Sweden.

The big budget, four-minute spot is called “To give more” and is the work of Stockholm-based creative agency Nord DDB and centres around a young girl.

By B&T Magazine
bandt.com.au

Honeyweb are your local digital advertising experts, contact us to discover how we can help your business.

Electronics Retailer Unveils One Of The Most Epic Christmas Ads Ever

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Pinterest Ads: A Guide to Everything You Need To Know to Get Started

With six million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform.

But with all the competition to contend with, there needs to be another option to consider. Pinterest ads are the answer.

Compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands connecting with users every month — but offer tremendous opportunity to get in front of more people.

By Animalz
adespresso.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Pinterest Ads: A Guide to Everything You Need To Know to Get Started

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Google Lets Advertisers Add a Third Headline to Text Ads

Google is letting advertisers add an additional headline and description to text ads.

In total, text ads can now have up to three headlines and two descriptions.

Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many characters as responsive search ads.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Lets Advertisers Add a Third Headline to Text Ads

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Facebook Ad Types: Why Collection Ads and Carousel Are Killing It

As we all know, Facebook is an extremely powerful advertising platform

But -as we experienced firsthand- the increased competition has led to substantial increases in advertising costs.

Leveraging ad types to your advantage is key to unlocking the platform’s full potential in any industry.

By Guest Post
adespresso.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Ad Types: Why Collection Ads and Carousel Are Killing It

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Marketing Leadership: Aligning The Entire Team Around The Unifying Vision Is An Integral Part Of Pro

Back in high school, I was in a TV production class.

And I LOVED it! It was a chance to flex my creative muscles, which I would later turn into a career.

The exact same activities I got in trouble for in other classes, I got rewarded for in TV production. But I had to make my way through calculus. And chemistry. 

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Marketing Leadership: Aligning The Entire Team Around The Unifying Vision Is An Integral Part Of Pro

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The 10 Best Ads of 2017

It’s been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them—or at least, to inspire a way forward.

Adweek’s 10 Best Ads of 2017 tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social causes including anti-bullying and gender equality. 

But each, in its own way, made it a better place. Congrats to all the winning marketers and agencies.

By Tim Nudd
adweek.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

The 10 Best Ads of 2017

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New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding

Amidst all the criticism of Twitter, through their inaction on Terms of Service violations, to their slowing growth, to their lack of profit

One thing that often gets overlooked is the platform’s value in terms of data, and tracking real-time trends.

This, of course, if central to Twitter’s ‘Happening Now’ ethos, which is now central to their marketing efforts, but even with it being a core element, many still fail to understand just how valuable Twitter data can be for detecting trends and movements before they become more significant.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding

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