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Honeyweb Blog / Business

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

10 Benefits of Social Media for Business

There was a time when social media was considered by some as a passing fad.

Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.

By Emily Copp
blog.hootsuite.com

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10 Benefits of Social Media for Business

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Director David Lynch on How to Go Fishing for Great Ideas

A master filmmaker known for his creativity explains how to reel the ideas in.

To get ahead in life, whether career or home or education or avocation, you need to innovate. No matter what the circumstances and direction, things will go wrong and you'll need solutions to the problems.

The foundation of innovation is creativity. There are things researchers know about the process, for example, it's the result of having new and varied experiences and knowledge come together in ways you haven't before seen. But how do you make that happen?

By Erik Sherman
inc.com

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Director David Lynch on How to Go Fishing for Great Ideas

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.

By Marissa Emanuele
blog.hubspot.com

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

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Why Your Database is Your Most Valuable IP (Internet Protocol)

In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own

If you have started a business or you work for a company, your personal database remains your very own intellectual property.

It is unique to you and should be protected and nurtured. 

After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.

Read more here. Source: Sharon Williams

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Why Your Database is Your Most Valuable IP (Internet Protocol)

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10 things you should be doing now on social media to grow your business

Looking to increase your brand's reach on social media?

Social media is one of the most cost-effective ways to connect those internet users with your business. 

Fortunately, columnist Will Scott from Marketing Land has 10 tips that will help you draw in new customers and build your business.

Here are three of the 10 tips to make sure your business is using social media effectively:

  1. Make sure you’re on Google and Facebook
  2. Make your own personal social media accounts
  3. Diversify your social media presence

Read the full the full 10 tips here. Source: Will Scott

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10 things you should be doing now on social media to grow your business

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Google and Facebook Run 57% of All Digital Advertising Worldwide

As the digital advertising industry grows, so do Alphabet Inc. subsidiary Google (GOOG) and Facebook Inc. (FB)

Estimates about the exact market share of both companies differ but the consensus is that the two behemoths dominate the industry.

For example, according to one estimate, they are responsible for 57.6% of total market share or about $0.60 of every dollar spent on digital advertising. 

Jason Kint from Digital Content Next puts that figure even higher estimating that Google and Facebook accounted for 90% of all advertising growth during the third quarter last year.

Learn more here. Source: Rakesh Sharma

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Google and Facebook Run 57% of All Digital Advertising Worldwide

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Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder

We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing

At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.  

As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?

Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:

  • Play by the rules
  • Choose Quality over Quantity
  • Use Sticky Subject Lines
  • Make very click worthwhile
  • Stay committed 

Read the full article here. Source: Pia Rios 

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Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder

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