Honeyweb Blog / Business
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Digital disruption - Harnessing the ‘bang’ Stories from the digital frontline
In Digital disruption - Short fuse, big bang? Deloitte identified 13 industries comprising 65% of the Australian economy that are facing significant disruption by 2017.
In this follow up, Harnessing the bang – Stories from the digital frontline 2014, digital disruption in these industries has accelerated. Learn what four leading Australian organisations -Telstra, NAB, Westfield and AustralianSuper – are doing about it. They share their successes and key learnings. Deloitte sees the themes and suggests questions to ask and a framework to discover the current digital building blocks.
Digital report card showcases challenges and opportunities for South Australia
TWO thirds of South Australian businesses face a “significant’’ change to their operations in the next five years as a result of digital disruption, a report prepared for the State Government says.
Deloitte and the Government, via the Office of the Chief Information Officer, will today release the South Australia: Digital Disruption, Digital Opportunities report, which looks at the impact digital advances will have on the state’s small to medium enterprises.
Aussie Businesses Need To Be Socially Braver
Social media is the “connective tissue” of a business. It’s not just about how to use Twitter or Facebook it’s about connecting the tangible aspects of a business to the digital space which connects the business to the modern customer.
Social media expert, Nancy Georges sees social media as a tool for progression in business and sees upcoming Social Media Week as a “festival of connectivity” for businesses of all shapes and sizes and their customers.
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Testimonials
"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn
