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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Why Australia’s most in-demand social media jobs are being sourced from overseas

With social media skills in high demand, why aren't Aussie candidates making the grade? Pippa McMahon looks at the skills spectrum required to secure the top jobs, in this guest post.

Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.

By Pippa McMahon
mumbrella.com.au

We use technology and the science and psychology of conversion centred design to ensure you not only get found, but that you convert more of your website visitors into sales/leads and customers.
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Why Australia’s most in-demand social media jobs are being sourced from overseas

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State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)

How Australian Small Businesses Are Performing in the Digital Economy.

The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.

It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.

By NetStripes 2016
netstripes.com

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State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)

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SA businesses need help to embrace the power of digital

Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.

In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.

By Tania Tonkin / dmca
indaily.com.au

SA businesses need help to embrace the power of digital

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10 Reasons to Create a Simple Small Business Marketing Plan

A marketing plan outlines all the important pieces needed to successfully and consistently market your business

A marketing plan does not have to be lengthy or complicated.

Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.

Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.

Read more here. Source: Debra Murphy 

Honeyweb can create and manage an effective marketing plan for your business today! Click here to learn how we can help you, or here to contact us and discuss ideas.

10 Reasons to Create a Simple Small Business Marketing Plan

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Why Your Database is Your Most Valuable IP (Internet Protocol)

In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own

If you have started a business or you work for a company, your personal database remains your very own intellectual property.

It is unique to you and should be protected and nurtured. 

After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.

Read more here. Source: Sharon Williams

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Why Your Database is Your Most Valuable IP (Internet Protocol)

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Snapchat launches new Facebook-inspired ad technology platform

Snapchat has launched a bigger and better advertising platform that aims to grow revenues

Snapchat is launching a new Facebook-inspired ad platform.

To date, the Snapchat API has benefited more than 100 brands.

With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users. 

Read the full article here. Source: Tamar Weinberg

Discover how our social media management will help boost your business' performance here. Contact us today by clicking here.  

Snapchat launches new Facebook-inspired ad technology platform

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10 things you should be doing now on social media to grow your business

Looking to increase your brand's reach on social media?

Social media is one of the most cost-effective ways to connect those internet users with your business. 

Fortunately, columnist Will Scott from Marketing Land has 10 tips that will help you draw in new customers and build your business.

Here are three of the 10 tips to make sure your business is using social media effectively:

  1. Make sure you’re on Google and Facebook
  2. Make your own personal social media accounts
  3. Diversify your social media presence

Read the full the full 10 tips here. Source: Will Scott

Kick start your business with our social media packages! Click here to learn more or here to discuss your ideas.

10 things you should be doing now on social media to grow your business

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