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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

SEO Tips for Developers During a Redesign Project

While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another

Web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO.

The SEO’s work isn’t as flashy but it’s equally important.

When it comes time for a website redesign, web developers and SEOs must work together to maintain organic search traffic.

Nick Stamoulis from Brick Marketing has listed 4 important SEO tips to follow:

  1. Keep URLS the same
  2. Use 301 redirects
  3. Transfer all the meta information
  4. Transfer all the H tags

Read the full article here. Source: Nick Stamoulis

Ensure your business is found online with our SEO services, and covert your visitors into leads and sales. Click here to learn more or here to contact our SEO experts. 

SEO Tips for Developers During a Redesign Project

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5 Steps to Fix a Failing Facebook Page

More than 1.79 billion users make it the world's largest social media network, meaning that a large portion of your target audience - regardless of your industry - will be active on Facebook

And yet, even after investing significant time and effort (and maybe even money) into a presence on the network, you still don't see results from it.

It can be tempting to give up and save your resources, but in doing so you risk losing out on the huge opportunity the platform provides. 

It's never too late to fix a failing Facebook Page and turn it into a reliable traffic and lead generator. 

Here are five key steps to get you back on track, as listed by Mike Templeman from Social Media Today.

  1. Understand the Reason of Failure
  2. Quantify Your Resources
  3. Focus on Your Audience
  4. Build a Content Strategy
  5. Set Analysis & Evaluation Benchmarks

Read the full article here. Source: Mike Templeman

Honeyweb Online Marketing are Facebook Advertising specialists. Click here to learn more about our services. Don't hold off! Click here to contact one of our experts today.

5 Steps to Fix a Failing Facebook Page

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8 Top Hashtag Mistakes and How to Avoid Them

​Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter

With that said, using hashtags correctly can be a little confusing.

Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.

Want a sneak peek? Here are the top three:

  1. Using Only “Popular” or Generic Hashtags
  2. Not Researching Hashtags
  3. Ignoring Local Hashtags

Find out the complete list here. Source: Dhariana Lozano

Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here

8 Top Hashtag Mistakes and How to Avoid Them

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TV Ad Revenues Down 2.72% In The Six Months To December

You know things are grim in Australia’s TV business when Network Ten boss Paul Anderson (as he did last week), comes out and says the business is “under severe duress"

Ad revenues to the free-to-air (FTA) players, SBS, MCN and Foxtel fell by 2.72% to $2.2 billion in the six months to December 2016, Think TV has revealed.

It follows on from Channel Seven’s half-yearly results last week that saw profits tank 91%.

So what does this mean for marketers?

As the online world continues to rapidly expand and evolve, online marketing is the clear sucessor for businesses to promote their brand and services.

Discover our complete online marketing solutions here and watch your leads, sales and customers increase. Contact us here for any enquiries.

TV Ad Revenues Down 2.72% In The Six Months To December

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Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post

Storytelling is the trend of the moment in social media circles

All the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features.

Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their main app also). 

Adding to this, Instagram is has introduced another storytelling format, giving users the opportunity to share up to ten photos and videos in a single post, which viewers can swipe through.

It’s an interesting feature to consider, adding to the storytelling options available. 

Read about the addition in detail here. Source; Andrew Hutchinson

Learn how Honeyweb Online Marketing can use social media to boost your business' conversion here. Contact us here to disucss ideas.

Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post

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Social Media Compliance for Business

Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day

Whether or not your business has a social media presence, it’s likely your employees do.

With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.

As we enter 2017, here’s what employers and employees should understand about social media in the workplace.

Click here to read the full post. Source: Sarah Mateljan

Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.

Social Media Compliance for Business

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Honeyweb Staff Introductions: Steven Hamilton

Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)

Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.

Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.

It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”

With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.

Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.

Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”

Honeyweb Staff Introductions: Steven Hamilton

Contact Steven for your online marketing needs

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If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

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Steven Hamilton - Honeyweb

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