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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

Subscription marketing is extremely popular right now for both B2B and B2C corporations.

Startups are especially taking advantage of its benefits.

We’re discovering that customers and businesses love the convenience of automated recurring purchases and payments.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

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Website Development: How small natural foods CPG company increased revenue 18% with a site redesign

As the eyes are the window to the soul, the website is the window to the value proposition.

The site doesn’t create the value prop, but it helps the world understand the value of your product.

Such was the case for entrepreneur Steven Diebold. His passion for his product radiated through the phone when we talked. But his original website just wasn’t conveying it.

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Website Development: How small natural foods CPG company increased revenue 18% with a site redesign

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Snapchat Launches New Program to Pair Brands with Platform Influencers

As Snapchat seeks to boost its revenue potential, one key area of focus has been platform influencers

And working to build bridges with them after a long history of ignoring the platform’s most prominent creators.

To that end, this week, Snap has launched a new program called ‘Snapchat Storytellers’ which will connect brands to Snapchat influencers for content collaborations.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Snapchat Launches New Program to Pair Brands with Platform Influencers

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Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-rev

Marketing takes a lot of organization and technical chutzpah these days, so marketers are scrambling to buy software and build out their tech stacks.

CMOs want to stay ahead of or at least keep up with their digital-savvy competitors in order to retain, if not gain, market share.

Today’s chart shows what tech types brand leaders are buying and how fast. 

By Heather Fletcher
marketingsherpa.com

Honeyweb are your local web marketing experts, contact us to discover how we can help your business.

Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-rev

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Marketing Chart: Biggest challenges to growing membership

Engagement. Data. Revenue. Customer loyalty.

All of these are benefits to including a membership offering as part of your marketing, product and customer strategy.

To help you do that, we explore the biggest challenges to growing membership in the latest marketing chart. 

By Daniel Burstein
marketingsherpa.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Marketing Chart: Biggest challenges to growing membership

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Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue

The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss

The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.

Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.

These figures indicate TV's loss in authority when it comes to advertising and marketing brands.

Read the full post here. Source: Huntley Mitchell

Don't rely on TV to promote your business - learn about our complete online marketing solutions here. Contact one of our marketing experts by clicking here.

Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue

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