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Honeyweb Blog / Conversion

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

6 Types of User Behavior to Track on Your Website & the Tools to Do It

We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites.

Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize.

There are distinct categories of user behavior and we can dig into and specific tools to make our lives easier working to evaluate and improve each of them.

By Corey Morris
searchenginejournal.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

6 Types of User Behavior to Track on Your Website & the Tools to Do It

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The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

We have been living in the age of random for awhile now.

It’s popular to wear a hodgepodge of patterns, listen to unrelated ideas in song lyrics, go to “random” places, visit “random” people.

Although living a random existence may be a popular postmodern construct, it does not serve the marketer who needs to create a high-converting landing page.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

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Ecommerce Guidelines: Images

Proper product display is a key component of a satisfying user experience. 

Great product images can also bring clarity to what the website is offering, and more clarity brings about a higher chance of conversion.

8 guidelines for ecommerce images:

By conversionxl 
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Guidelines: Images

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Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience

Marketing intern: “So how does it work exactly?”

Do we marketers really understand how algorithms and other marketing technology work?

But just knowing something is algorithmically assembled or AI-driven is no guarantee that it will produce the best result.

By DanielBurstein
marketingsherpa.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience

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CXL Institute: Past, Present (2018) and (Near) Future

We haven’t been writing about what’s going on behind the scenes, inside CXL.

I plan to change that and open up the curtains. This is where I begin.

I will discuss the past, the present (2018) and the near future.

By Peep Laja
conversionxl.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

CXL Institute: Past, Present (2018) and (Near) Future

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Landing Page Optimization: Free worksheet to help you balance segmentation and resources

All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be.

Everyone in marketing knows that.

However, the other part of the equation that is rarely talked about — the more segmented and targeted your landing page is, the more resources it will likely take.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

Landing Page Optimization: Free worksheet to help you balance segmentation and resources

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6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

B2B products and services can be difficult to fully capture on a landing page—we know from experience.

Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park.

Not to mention B2B can involve so many more decision makers you may need to appeal to. 

By Jennifer Pepper 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

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Susy Giannakis
Beauty at its Best

Steven Hamilton - Honeyweb

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