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Honeyweb Blog / Conversion

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Direct Response Marketing: Everything You Need to Know to Start Converting Today

Think of the giant faces and logos that flash in Times Square.Think  of the commercials that run during the Super Bowl.

These are both great examples of what direct response marketing isn’t, and what a brand awareness marketing strategy is.

If your goal is to convert customers, then don’t worry about having a dollar-draining brand awareness strategy like a Times Square billboard or 18-second, million-dollar slot on Super Bowl Sunday.

By Brad Smith
adespresso.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

Direct Response Marketing: Everything You Need to Know to Start Converting Today

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How to Predict Your Customer’s Next Move: 7 steps to building a customer theory

Developing a robust customer theory goes beyond gathering a list of data about your customers.

It represents a holistic understanding of who they are so you can more accurately predict their behavior in the marketplace.

Here are the systematic way for you to pull all the insights from your current data and marketing team to create customer-first marketing that resonates with your customers and increases the probability of conversion.

By Flint McGlaughlin
youtube.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

How to Predict Your Customer’s Next Move: 7 steps to building a customer theory

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Conclusions Precede Decision: 2 case studies that teach the most effective way to amplify conversion

Data is about working backward through a customer’s behavioral traces into their decisions.

These decisions are based on conclusions customers make from observation sets that we, as marketers, present to them.

McGlaughlin shows case studies about landing page optimization for a mattress brand and pricing strategy for a software as a service. 

By Linda Johnson
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Conclusions Precede Decision: 2 case studies that teach the most effective way to amplify conversion

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150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

This is part two in our series about effective call-to-action strategies that increase your webpage’s performance. 

We did a meta-analysis of 150 of our experiments to determine six common cognitive conditions in the minds of webpage visitors regarding the call-to-action that hurt conversion.

We'll show you how to improve your call-to-action by mitigating these negative responses with strategic overcorrection methods.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

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Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

You know that local searches drive sales and that 80% of local searches result in a conversion. 

So why your Google Ads for local business campaigns don’t get the results you expect?

Because driving local sales with Google Ads is about a lot more than geolocation targeting.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

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6 Types of User Behavior to Track on Your Website & the Tools to Do It

We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites.

Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize.

There are distinct categories of user behavior and we can dig into and specific tools to make our lives easier working to evaluate and improve each of them.

By Corey Morris
searchenginejournal.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

6 Types of User Behavior to Track on Your Website & the Tools to Do It

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The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

We have been living in the age of random for awhile now.

It’s popular to wear a hodgepodge of patterns, listen to unrelated ideas in song lyrics, go to “random” places, visit “random” people.

Although living a random existence may be a popular postmodern construct, it does not serve the marketer who needs to create a high-converting landing page.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."

Toby Caldow
JAG Timber Products

Steven Hamilton - Honeyweb

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