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Honeyweb Blog / Conversion

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Ecommerce Guidelines: Images

Proper product display is a key component of a satisfying user experience. 

Great product images can also bring clarity to what the website is offering, and more clarity brings about a higher chance of conversion.

8 guidelines for ecommerce images:

By conversionxl 
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Ecommerce Guidelines: Images

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Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience

Marketing intern: “So how does it work exactly?”

Do we marketers really understand how algorithms and other marketing technology work?

But just knowing something is algorithmically assembled or AI-driven is no guarantee that it will produce the best result.

By DanielBurstein
marketingsherpa.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Marketing: Interest-based audience generates 40% lower CPA than lookalike audience

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CXL Institute: Past, Present (2018) and (Near) Future

We haven’t been writing about what’s going on behind the scenes, inside CXL.

I plan to change that and open up the curtains. This is where I begin.

I will discuss the past, the present (2018) and the near future.

By Peep Laja
conversionxl.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

CXL Institute: Past, Present (2018) and (Near) Future

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Landing Page Optimization: Free worksheet to help you balance segmentation and resources

All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be.

Everyone in marketing knows that.

However, the other part of the equation that is rarely talked about — the more segmented and targeted your landing page is, the more resources it will likely take.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

Landing Page Optimization: Free worksheet to help you balance segmentation and resources

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6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

B2B products and services can be difficult to fully capture on a landing page—we know from experience.

Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park.

Not to mention B2B can involve so many more decision makers you may need to appeal to. 

By Jennifer Pepper 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

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How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion

Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product.

If you fall into this category, you face a common challenge: finding the best way to market multiple products.

Experiment: Which product presentation would increase revenue? 

By Editorial Staff
marketingexperiments.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion

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Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

Landing pages are a gateway to your success.

They introduce visitors to your company, your site, your product or service, and the benefits you offer.

Your ad’s job is simple: it needs to catch the eye, communicate your offer, promise to deliver it, gain users’ trust and intrigue them enough to click.

By Animalz
adespresso.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

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