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Honeyweb Blog / Conversion

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

B2B products and services can be difficult to fully capture on a landing page—we know from experience.

Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park.

Not to mention B2B can involve so many more decision makers you may need to appeal to. 

By Jennifer Pepper 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

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How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion

Many companies — large or small, B2C or B2B, ecommerce or subscription — have more than one product.

If you fall into this category, you face a common challenge: finding the best way to market multiple products.

Experiment: Which product presentation would increase revenue? 

By Editorial Staff
marketingexperiments.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

How Radical Thinking About A Multi-Product Offer Led To A 70% Increase In Conversion

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Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

Landing pages are a gateway to your success.

They introduce visitors to your company, your site, your product or service, and the benefits you offer.

Your ad’s job is simple: it needs to catch the eye, communicate your offer, promise to deliver it, gain users’ trust and intrigue them enough to click.

By Animalz
adespresso.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Landing Pages : What We Learned From Analyzing Over 750,000 Facebook Ads

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10 Conversion Copy Tips Every SEO Writer Needs to Know

As long as you nail your SEO, your writing quality can come in second place. Right?

…Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer.

That includes forgetting about engaging and thus converting a reader to your side – whether that means list sign-ups, opt-ins, or some other action.

By Julia McCoy
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

10 Conversion Copy Tips Every SEO Writer Needs to Know

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Customer Motivation: How A Craft Brewery Tapped Into The Element That Most Affects Conversion

If you want conversion rate increases, the No. 1 factor to consider is customer motivation

According to the Conversion Sequence Heuristic from MECLABS Institute (parent research organization of MarketingExperiments).

That’s why the letter “m” has the biggest multiplier (4) in the heuristic.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

Customer Motivation: How A Craft Brewery Tapped Into The Element That Most Affects Conversion

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Landing Page Optimization: Testing Green Marketing Increases Conversion 46%

Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference.

But does green marketing truly have an impact on customer purchase behavior?

In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test.

By John Tackett
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Landing Page Optimization: Testing Green Marketing Increases Conversion 46%

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Conversing With The Customer: Beware Of Using Too Many Nouns

Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before.

Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an iPhone.

As a marketer, Apple’s minimalistic marketing may be appealing to you, and you might even be tempted to try a similar approach. But here’s the catch.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Conversing With The Customer: Beware Of Using Too Many Nouns

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Steven Hamilton - Honeyweb

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