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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

11 Google Tricks That Will Change the Way You Search

Google Search's learning curve is an odd one

You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.

Here's three of the most useful Google search tricks, from basic tips to new features just recently released:

  1. Use quotes to search for an exact phrase
  2. Use an asterisk within quotes to specify unknown or variable words
  3. Use the minus sign to eliminate results containing certain words

Read the full list here. Source: Jack Linshi 

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11 Google Tricks That Will Change the Way You Search

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Law firm under fire after posting drink driving memes on Facebook

A law firm that posted several jokes about drink driving on Facebook has been advised by the New South Wales Attorney-General's office to change its advertising strategy

The Sydney Drink Driving Lawyers Facebook page, which has more than 6,000 "likes", shows several "memes" — internet slang for photos with jokes attached to them — about drink driving.

The page is run by the firm Sydney Criminal Lawyers.

One photo on the page features a disabled car bay and the text: "Every 48 seconds, a drunk driver makes another person eligible to park here."

Read the full article here. Source: Riley Stuart (ABC News)

Ensure your business' Facebook page is professionally managed in order to avoid legal disputes such as the above. Learn how we can help here, or contact us here

Law firm under fire after posting drink driving memes on Facebook

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12 Facebook Ad Fails

Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases

Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with the existing advertisement campaigns— especially over Facebook.

Generic ads have lost their steam and 2017 is an era of personalised advertising. Facebook, fortunately, offers everything necessary for this perfect concoction but it would be appropriate to take a closer look at the lingering mistakes and fixes for the following:

  • Mundane Images
  • Incorrect Targeting
  • Lack of innovation

Read the full article here. Source: Richard Smith

Leave your business' Facebook Advertising to Honeyweb Online Marketing, the Facebook Advertising specialists. Contact our team today by clicking here

12 Facebook Ad Fails

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5 Reasons to Use Facebook Messenger for Business – From Facebook

“Why should businesses care about messaging?”

This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.

Five reasons to use messaging include:

  1. "The entire world is messaging”
  2. “Messaging is more than just a simple communication channel” 
  3. “Distributing messaging experiences is frictionless” 
  4. “Messaging experiences are social by nature” 
  5. “This consumer shift is happening faster than the mobile disruption”

Read the full article here. Source: Andrew Hutchinson

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5 Reasons to Use Facebook Messenger for Business – From Facebook

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Making Facebook Advertising Work for Your Business

Why should businesses invest in Facebook advertising? 

According to Buffer, “91% of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.”

Social media advertising is the most cost-effective way to advertise in this day and time, with Facebook leading the way with the various, and amazing, options available to businesses.

When starting a Facebook ad, there’s a process you walk through in the Ads Manager to help you set up the right ad, and maximize it for the best results.

Access the full post here. Source: Mandy Edwards

Honeyweb are Facebook Advertising specialists - contact us today by clicking here to discover how we can help your business' performance boost!

Making Facebook Advertising Work for Your Business

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Google and Facebook Run 57% of All Digital Advertising Worldwide

As the digital advertising industry grows, so do Alphabet Inc. subsidiary Google (GOOG) and Facebook Inc. (FB)

Estimates about the exact market share of both companies differ but the consensus is that the two behemoths dominate the industry.

For example, according to one estimate, they are responsible for 57.6% of total market share or about $0.60 of every dollar spent on digital advertising. 

Jason Kint from Digital Content Next puts that figure even higher estimating that Google and Facebook accounted for 90% of all advertising growth during the third quarter last year.

Learn more here. Source: Rakesh Sharma

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Google and Facebook Run 57% of All Digital Advertising Worldwide

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Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists

When it comes to Facebook advertising, your first challenge is to attract people to come and look at your landing page. The second challenge, is to convince them that your product is, quite simply, amazing

If your ad campaign has the average click-through rate of 8%, but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%.

So, what do you do when your landing page’s conversion rate is too low?

Here are 10 Crucial Elements of Facebook Ads Landing Pages you need to know now:

1. Irresistible UVP (Unique Value Offer)

How are your visitors profiting from your landing page? What are they getting out of it? The tangible benefit and value of what you’re offering is what you need to focus on to get click throughs. Make sure your proposition is about the customer, not the product.

2. Must-click call-to-action (CTA) buttons

If there are no CTAs on your landing page, your client will leave without converting which is problematic. There should be clear, relevant CTAs throughout your page – and the more contrasting they are, the more likely they will attract attention and thus generate new leads. Action words (i.e. Start, Do, Claim) result in higher conversion rates, also.

3. Excellent copywriting

Forget any irrelevant information and only include material regarding conversion. Remember, your landing pages should reflect what the customer wants, don’t mislead them with unnecessary information.

4. Highly relevant images

All images are important on landing pages – they should be of high quality and contribute to the visitor’s final conversion. These graphics may even be used as visual solutions for customers’ queries.

5. Short and sweet opt-in forms

After a visitor lands on your landing page and is convinced your product is right for them, it’s your job to turn them into a customer – this is achieved via an opt-in form. In regards to asking client questions: seek the information necessary to qualify your leads and to determine their personal customer experience.

6. Undisrupted flow

A clear flow of text and images is crucial for success. It’s also important to ensure each new paragraph links (logically) from the previous one. Keep your messages consistent on Facebook landing pages, you don’t want to confuse your visitor and deter them from considering your product or service.

7. Customer testimonials

People often look for social proof before they purchase a new product, and this often comes from customer testimonials. Placing several of these on your Facebook landing page will more likely increase the trust visitors have in your brand, leading to higher leads, conversions and sales. 

8. Additional social proof

To differentiate your brand from the many others in the market which are similar in their features, evidence of branding and customer experience is needed. To gain more trust, more social proof is needed.

9. Helpful live chat

This tool answers questions put forward by visitors, and is effective in closing additional deals. It’s worth considering using a timer on live chat pop ups, to allow the customer to browse and focus on the potential of your products/services.

10. Perfect mobile experience

It’s a necessity for brands to understand the importance of mobile landing pages. As stated in AdEspresso mobile ads formed 80% of Facebook’s ad revenue in Q4 of 2016. Mobile landing pages should be direct in their message as opposed to desktop sites.   

Source: AdEspresso

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Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists

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