Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Social Media Emoji to Humanise Your Business
Do you want to humanise your business on social media? Have you thought about using social media emoji?
Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality.
Aleh Barysevich has provided business owners with a range of options to help add an element of humanisation to their companies.
The article includes detailed hints regarding the use of emojis on Facebook, Twitter and Instagram platforms.
Is your business confident in using emojis for social media? Click here to start a conversation with us today and we can get you on the right track.
Read the full article
Australian YouTube Ads Leaderboard: Year-End 2016
YouTube Australia has released its Leaderboard for the Year-End 2016 advertisements
But what exactly are YouTube ads and how do they work?
Video ads turns viewers into fans, and fans into new customers.
These ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.
YouTube has a range of targeting options to help people reach the right customer for their business. This is often determined by age, gender, location, interests and more.
Users have complete control over their budgeting, so they can spend what they're comfortable with.
The top three YouTube ads on Australia's End-Year 2016 Leaderboard are as follows:
- Virgin Mobile's 'Angry Santa'
- We Love our Lamb's 'Australia Day Lamb 2016, Commence Operation Boomerang'
- Samsung Australia's 'It's Time. Upgrade Now'
Watch the sucessful advertisements by clicking here.
Have you considered using YouTube to expand your business' network and increase customers? Click here to learn how we at Honeyweb Marketing can achieve this for you. Start a conversation with us today by clicking here.
See the full Leaderboard here
9 Marketing Tips to Increase Your Instagram Followers
If you ask any social media marketer what their number one Instagram question or concern is, the majority will say it’s how to get more followers.
It’s a simple fact that the bigger audience you have, the more people and potential customers you are able to reach.
Rather than an empty number, think of your follower count as the size of your community.
It’s always nice to know that your message is being well-received and resonating with your audience, and a follower count is one way of measuring this.
To help you build your community through your own Instagram strategy, Dara Fontein from Hootsuite has put together a helpful guide. Some of her tips comprise of the following:
- Use hashtags
- Host a takeover
- Hold contests
Click here to access the fully detailed guide.
read the full guide
Snapchat for Business: The Ultimate Marketing Guide
A recent study released by Snapchat Inc. found that nearly a third of Australian smartphone users actively use the social media platform.
Over 150 million people now use Snapchat to watch 10 billion videos every day. For a savvy social media marketer, that's a possible 10 billion daily opportunities to build awareness of your business and brand.
Snapchat collaborated with MediaScience to survey 320 consumers aged 16 to 56, which compared Snapchat video ads to those on TV, Facebook, Instagram, and YouTube. Snapchat says its ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram. They were also 1.3 times more effective than YouTube.
Hootsuite has put together an ultimate marketing guide for business owners to master Snapchat. Some of these tips include:
- Build brand awareness with Snap Ads
- Promote engagement with Snapchat Geofilters
Drive increase in purchase intent with Snapchat Sponsored Lens
read full article
TV’s Four HorseMEN Attack In Internet Evangelists’ Apocalypse
The slumbering giant of television has awoken and promised to smite its enemies in spectacular fashion at this morning’s reThinkTV Marketing Forum.
In front of a packed house of more than 500 people at Sydney’s Doltone House, TV’s biggest bosses in Australia Paul Anderson, Ten, Hugh Marks, Nine, Peter Tonagh, Foxtel, and Tim Worner, Seven, took to the stage together to show a united front against their common enemy of Internet platforms (mainly Facebook and Google).
By David Hovenden
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What’s In Store For Digital In The Next 12 Months?
Henry Ford once said, “If I asked the people what they wanted, they would have said a faster horse”, and in this opinion piece, Customer Experience Director at TBWA\Melbourne Billy Loizou explores the trends in digital, and takes a stab at predicting what will be the next big thing for the industry.
Henry Ford in the late 1800’s was a pioneer in the automobile industry. Consider this: By the end of 2017 driverless cars will no longer just be an idea, they could very likely become reality. How does that change our lives and how much more potential time does that unlock between our day-to-day activities.
By Billy Loizou
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Study: Australian Households Will Have 29 Connected Devices Each By 2020
The Internet of Things (IoT) market in Australia is set to explode to $4b by 2020, according to a forecast by Telsyte. Australian households are expected to have 29 devices connected to the internet by the end of the decade, nearly tripling the current number of 11, the report says.
Telsyte managing director, Foad Fadaghi, said IoT devices are more than just phones and tablets. He says they include; “Smart air conditioners, smart TVs, set top boxes (like apple TV), games consoles.”
By B&T Magazine
read full article
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