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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The evolution of consumer behavior and how to maintain your market share

Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.

Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.

By Tara Vollmert
iMedia Connection
 

The evolution of consumer behavior and how to maintain your market share

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Report: 84% Of Aussies Would Buy More Stuff If Internet Speeds Were Faster

A new study by Accenture demonstrates how Australia’s perceived poor telecommunications and internet speeds parlays into poor economic performance.

Australia’s political leaders have been debating how best to deliver broadband for well over a decade. Almost all of that debate is framed around the NBN. In that same time the world changed under their feet and commerce starting moving aggressively online and into mobile.

[B&T Magazine]
Posted byB&T MAGAZINE

Report: 84% Of Aussies Would Buy More Stuff If Internet Speeds Were Faster

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Why Microsoft Buying LinkedIn Is A Stroke Of (Data Making) Genius

Earlier in the week B&T took a look the reasonings behind Microsoft’s $A35 billion take over of LinkedIn. Today, Doug Laney, chief data officer from Gartner, says there’s really only one reason and that’s the staggering amount of data it will provide…

Throughout the day yesterday after the deal was announced we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations ranged from: “I don’t see how this service is worth $26B dollars,” to “Microsoft clearly wants LinkedIn cloud capabilities,” to “Microsoft is finally in the social media business,” to “We’ll see what kind of technology synergies there are.”

[B&T Magazine]
Posted byB&T MAGAZINE

Why Microsoft Buying LinkedIn Is A Stroke Of (Data Making) Genius

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5 Steps to Improve Your Customer Service Using Twitter

Do your customers use Twitter to ask questions and request support? Need a better way to manage your Twitter support?

By following the steps in this article, you’ll deliver a superior customer service experience on Twitter.

In this article, you’ll discover how to create a better Twitter customer service process for your business.

5 Steps to Improve Your Customer Service Using Twitter

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Aussie Banks Warned: Google, Amazon & Facebook Want Your Customers

Andrew Birmingham, editor of business site www.which-50, says there’s increasing evidence the big tech players want to offer mortgages and insurance and supposedly we’re more than happy they pinch our data if it means a better deal…

More evidence, as if any were required that consumers increasingly expect Google, Facebook and other global digital players to move int financial services. This latest research comes from tech giant Fujistu and is based on a survey of 7000 European consumers.

Aussie Banks Warned: Google, Amazon & Facebook Want Your Customers

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Is The End Nigh For The SMH And The Age Print Editions?

There’s been enormous industry speculation that Fairfax may soon stop printing its weekday editions for some time and now its CEO, Greg Hywood, has done little to quash the rumour.

Speaking at the Macquarie Investor conference last Friday in Sydney, Hywood told attendees that the business was looking to print less newspapers and focus more on a 24/7 digital focus.

Is The End Nigh For The SMH And The Age Print Editions?

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76 Online Tools and Resources Every Business Owner Should be Using

When I was scaling my first online business, I was moving full steam ahead with an insane work ethic and drive, so that I’d never have to work for someone else again. 

Among the many reasons why that business eventually devolved into a fiery inferno, one thing I seriously lacked was an in-depth knowledge of all the incredibly useful tools, services, and platforms at my disposal that could’ve helped me more effectively grow my business without wasting precious time on the minutiae of the day-to-day.

76 Online Tools and Resources Every Business Owner Should be Using

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