News & Resources

Maximise your online marketing strategy

Contact Us - Let's discuss some ideas

Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Tech Sector Splurges $172 Billion On The Internet Of Things Since 2011

The global tech sector spent over $US31 billion ($A172 billion) on the Internet Of Things (IoT) related investments and acquisitions between 2011 and 2015 according to new research from Ovum.

According to Ovum’s Francesco Radicati, senior analyst, digital service, “Using data from Ovum’s IoT Investments Tracker, Ovum tracked 76 deals across eights sectors, including IT services, wearables and connected car. Intel led the charge with its $US16.7 billion acquisition of chipset maker Altera, while Verizon, Google and Qualcomm each made at least one acquisition over $US$1 billion during the reporting period.”

Tech Sector Splurges $172 Billion On The Internet Of Things Since 2011

read full article

Marketing Lessons From Travel’s Mega Dose Of Digital Disruption

One industry that’s had more than its fair share of digital disruption over the past decade is the travel business. In this opinion piece, editors at business site www.which-50.com, Andrew Birmingham and Lauren Evans, try to make sense of the ever-changing face of going on vacation…

The travel industry has unmistakably evolved over the last decade due to the development of the web and impact of digital marketing, with many people acting as their own travel agent. The web makes it convenient to research, compare deals, and book your own travel, especially while on the go with a smartphone or tablet.

Marketing Lessons From Travel’s Mega Dose Of Digital Disruption

read full article

Zuckerberg Shows Off Facebook’s 10 Year Plan In A Single Graphic

Facebook head honcho Mark Zuckerberg has unveiled the company’s 10 year plan at its present F8 developers conference in San Francisco and he’s managed to fit it all onto a single graphic.

It’s arguably not crystal clear at first glance but suggests that the next three years there’ll be a focus on Facebook’s existing ecosystems while things like video, search, groups and its apps (WhatsApp, Messenger and Instagram) come into play in the following five years.

Zuckerberg Shows Off Facebook’s 10 Year Plan In A Single Graphic

read full article

Digital Transformation: Be Prepared For Constant Change

The term Digital Transformation is growing in popularity after the Government’s new found technology and innovation agenda, but few seem to be able to grasp just how dramatic change will be. The ANZ managing director at software company Progress, Craig Law, looks at how fast digital technology disrupted media industries in the past decade, business have only one option: adapt or die.

It’s easy for an organisation to overlook the need for change, but the trend is clear. Silicon Valley based Constellation Research Analyst Ray Wang stated that digital disruption will replace four of the top 10 incumbents in industries, including financial services, hospitality and travel.

Digital Transformation: Be Prepared For Constant Change

read full article

APAC Region Set To Have Close To Two Billion Smartphone Users By 2019: Report

Ad software firm Nanigans has released its latest survey into Facebook ad impressions in the Asia-Pacific region and it reveals interesting contrasts in the social media platform between different APAC countries.

The study found there will be 1.5 billion smartphone users by 2019 in Asia-Pacific region.

APAC Region Set To Have Close To Two Billion Smartphone Users By 2019: Report

read full article

Look Out! Your Next Disruptor Isn’t Coming From Where You’d Expect!

In this guest post, David Yockelson the research vice president at tech research firm Gartner, says we often think of ‘disruptors’ as the the likes of Tesla, Uber and Google. But he argues disruption can come from anywhere if you’re not looking for or prepared for it…

When people think about disruptive technology or market disruptors – and stay tuned, Gartner will soon be publishing some interesting, new research about both – they tend to think of Uber, Google (now Alphabet), Amazon and other fairly massive sized (now) companies.

Look Out! Your Next Disruptor Isn’t Coming From Where You’d Expect!

read full article

Instagram’s Latest Update Extends Video Duration To 60 Seconds

After yesterday’s meltdown over Instagram’s algorithm change, Instagram has announced another update to the platform. Videos on the photo-sharing platform have been extended to 60 seconds, previously the maximum duration of a video on the platform was 15 seconds.

“We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year,” according to the company’s blog post.

Instagram’s Latest Update Extends Video Duration To 60 Seconds

read full article

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2019 your biggest year yet.

Testimonials

"We would like to thank Steven for his professional and efficient services provided by Honeyweb, our new website is fantastic and exactly what we envisioned for our company. Thank you to Trent who has been extremely helpful in assisting with the whole process. We would highly recommend your services to other businesses."

Jane McEntee
Macplumb Plumbing Services

Steven Hamilton - Honeyweb

Do you want more Sales/Leads & Customers?

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact me direct on 0417 871 661 or click here to start the conversation
Remember, online marketing is targeted, accountable and affordable.