Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Steps to Improve Your Customer Service Using Twitter
Do your customers use Twitter to ask questions and request support? Need a better way to manage your Twitter support?
By following the steps in this article, you’ll deliver a superior customer service experience on Twitter.
In this article, you’ll discover how to create a better Twitter customer service process for your business.
Aussie Banks Warned: Google, Amazon & Facebook Want Your Customers
Andrew Birmingham, editor of business site www.which-50, says there’s increasing evidence the big tech players want to offer mortgages and insurance and supposedly we’re more than happy they pinch our data if it means a better deal…
More evidence, as if any were required that consumers increasingly expect Google, Facebook and other global digital players to move int financial services. This latest research comes from tech giant Fujistu and is based on a survey of 7000 European consumers.
Is The End Nigh For The SMH And The Age Print Editions?
There’s been enormous industry speculation that Fairfax may soon stop printing its weekday editions for some time and now its CEO, Greg Hywood, has done little to quash the rumour.
Speaking at the Macquarie Investor conference last Friday in Sydney, Hywood told attendees that the business was looking to print less newspapers and focus more on a 24/7 digital focus.
76 Online Tools and Resources Every Business Owner Should be Using
When I was scaling my first online business, I was moving full steam ahead with an insane work ethic and drive, so that I’d never have to work for someone else again.
Among the many reasons why that business eventually devolved into a fiery inferno, one thing I seriously lacked was an in-depth knowledge of all the incredibly useful tools, services, and platforms at my disposal that could’ve helped me more effectively grow my business without wasting precious time on the minutiae of the day-to-day.
Tech Sector Splurges $172 Billion On The Internet Of Things Since 2011
The global tech sector spent over $US31 billion ($A172 billion) on the Internet Of Things (IoT) related investments and acquisitions between 2011 and 2015 according to new research from Ovum.
According to Ovum’s Francesco Radicati, senior analyst, digital service, “Using data from Ovum’s IoT Investments Tracker, Ovum tracked 76 deals across eights sectors, including IT services, wearables and connected car. Intel led the charge with its $US16.7 billion acquisition of chipset maker Altera, while Verizon, Google and Qualcomm each made at least one acquisition over $US$1 billion during the reporting period.”
Marketing Lessons From Travel’s Mega Dose Of Digital Disruption
One industry that’s had more than its fair share of digital disruption over the past decade is the travel business. In this opinion piece, editors at business site www.which-50.com, Andrew Birmingham and Lauren Evans, try to make sense of the ever-changing face of going on vacation…
The travel industry has unmistakably evolved over the last decade due to the development of the web and impact of digital marketing, with many people acting as their own travel agent. The web makes it convenient to research, compare deals, and book your own travel, especially while on the go with a smartphone or tablet.
Zuckerberg Shows Off Facebook’s 10 Year Plan In A Single Graphic
Facebook head honcho Mark Zuckerberg has unveiled the company’s 10 year plan at its present F8 developers conference in San Francisco and he’s managed to fit it all onto a single graphic.
It’s arguably not crystal clear at first glance but suggests that the next three years there’ll be a focus on Facebook’s existing ecosystems while things like video, search, groups and its apps (WhatsApp, Messenger and Instagram) come into play in the following five years.
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