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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Revealed: Aussies And Their Devices All In An Easily Digestible Infographic!

Media solutions firm Signal has done some research on how Australians are buying more connected devices and spend more time on the internet to suit an “always” on lifestyle.

Here’s all the results, but as an easy to read, cut-out-and-keep infographic. Enjoy!

Revealed: Aussies And Their Devices All In An Easily Digestible Infographic!

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Why the Digitisation Of Emotion Is The New Frontier For Marketers & Ad People

In this guest post, Andrew Frank, an analyst at tech research firm Gartner says that machines that can predict human emotion are set to change the marketing and advertising landscapes…

Machine learning is ablaze just now and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade.

Why the Digitisation Of Emotion Is The New Frontier For Marketers & Ad People

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Google Analytics Health Check: Is Your Configuration Broken?

Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not?

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. Because their configurations are broken.

Google Analytics Health Check: Is Your Configuration Broken?

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The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)

The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.

A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”

The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)

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Banks In Trouble As They Struggle With The Pace Of Digitalisation

In this opinion piece, Andrew Birmingham, the editor of B&T’ssister business site Which-50.com, says bank’s sluggish approach to digitisation has them ripe to be disrupted…

Here it is in such simple terms that even the board of directors at a bank can understand. It’s the Loan Book, Stupid.

Banks In Trouble As They Struggle With The Pace Of Digitalisation

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Predictions For 2016: The Top Four Strategic Tech Trends To Watch

Trends ebb and flow with each ensuing year in the technology space, however this year in particular, success will be determined based on paying attention to what your customers want, says BottledSnail Productions brand and marketing manager,Jessica Box.

In order to provide you with some inspiration, we’ve pulled together the top five strategic technology trends to look out for in 2016.

Predictions For 2016: The Top Four Strategic Tech Trends To Watch

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ABC: The Finance Quarter > The need for small business to embrace the internet.

In this episode: Variable verses fixed home loan rates. Do 'sales' and 'discounts' add value to your business? The need for small business to embrace the internet.

Note: The need for small business to embrace the internet starts at 12:00.

ABC: The Finance Quarter > The need for small business to embrace the internet.

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