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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

South Australia Introduces Legislation To Allow Driverless Cars

South Australia has introduced legislation in parliament today meaning we are one step closer to driverless cars on Australian roads.

South Australia’s Premier Jay Weatherill is a strong supporter of the initiative, when it was announced that road research body ARRB group would trail the first fully driverless cars in the southern hemisphere.

South Australia Introduces Legislation To Allow Driverless Cars

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Now Apple Wants To Make Cars With Plans For A 2019 Launch

Apple is reportedly surging forward with its desire to build an electric car, according to The Wall Street Journal, with hopes of a 2019 release.

Quoting people who are apparently familiar with the matter, the WSJ says the tech giant has given permission for the team behind it to triple the team, already at 600.

Now Apple Wants To Make Cars With Plans For A 2019 Launch

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The best ways to create repeat customers

I wouldn't blame you if, at first glance, you tilted your head and did a Scooby-Doo at this headline. Marketing surely can help generate interest and trial. But doesn't the product itself drive repeat purchases? I mean, you didn't see a lot of repeat Yugo owners. However, even great products need marketing help to achieve loyalty and drive repeat purchases.

The best products don't need (much) advertising to sell the first product, let alone create repeat customers. Look at Huy Fong's famous Sriracha hot sauce. Or Costco. Both are cult or near-cult brands that essentially do no advertising. However, that doesn't mean they aren't smart marketers. Is the product you're marketing day-in and day-out a cult brand favorite? It's more likely you're in with the other 99 percent of us, and as a result, marketing and advertising are both vital to the success of the brand(s) you work with. So how do we use marketing and advertising to drive success and loyalty?

The best ways to create repeat customers

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14 Social Media Marketing Tools Recommended by the Pros

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job?

Using the right tools can help you manage your time effectively and get better results from your social media marketing.

In this article you’ll find fourteen of the hottest social media tools recommended by the pros.

14 Social Media Marketing Tools Recommended by the Pros

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The Future Of Retail Has Arrived And We Think We Like It!

If you rate the shopping experience up there with castration and death then you'll positively swoon at what's coming. 

Smartphones will lead you to a store. You’ll try on products in a 3D/Virtual Reality setting and everything will be gift-wrapped and sitting on your doorstep when you arrive home.

The Future Of Retail Has Arrived And We Think We Like It!

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Hands On With Microsoft’s HoloLens: Windows In Its Most Daring And Unexpected Form

It feels like a science experiment, and many questions remain. But this augmented reality gizmo is bold and nothing like Google Glass.

Wrapping up a tech-product keynote by casually announcing "one more thing" is, of course, a move synonymous with the Apple events presided over by Steve Jobs. But I can't remember many One More Things more potent than the one whichMicrosoft unveiled at the end of the Windows 10 keynote it held on its corporate campus on Wednesday.

Hands On With Microsoft’s HoloLens: Windows In Its Most Daring And Unexpected Form

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Deloitte’s Innovation Predictions: Print Is Not Dead & Television Will Live On

In 2015 Deloitte predicts innovation to swing from consumer to company; the contactless mobile payments tipping point; and print to be alive and well.

Deloitte predicts the smartphone upgrade market to exceed one billion for the very first time in 2015, the in-store smartphone purchases worldwide to increase by more than 1,000 percent and three billion wireless Internet of Things devices to be shipped, with 95% of them paid for and used by enterprises.

Deloitte’s Innovation Predictions: Print Is Not Dead & Television Will Live On

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