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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

9 Ways to Win at B2C Marketing on LinkedIn

Are you investing time into your brand's LinkedIn presence?

The bottom line? Marketing your brand on LinkedIn can only help boost your business success.

Here are nine ways to win at B2C marketing on LinkedIn.

By Larry Kim
socialmediatoday.com

Honeyweb are your local B2C marketing experts, contact us to discover how we can help your business.

9 Ways to Win at B2C Marketing on LinkedIn

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LinkedIn Provides Data on Top Performing Content on their Platform in 2017

With Facebook putting the squeeze on organic reach for Pages yet again, more businesses are looking to alternate platforms to augment their traffic losses.

LinkedIn is one of the platforms many are giving a second look, and that consideration has been given a boost by recent stats on content activity on the platform.

According to LinkedIn’s data, comments, likes and shares on the platform are up more than 60% year-on-year, while mobile referral traffic from LinkedIn has more than doubled for many sites.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

LinkedIn Provides Data on Top Performing Content on their Platform in 2017

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5 Ways to Maximize LinkedIn for Business in 2018

While other social platforms get more attention, LinkedIn has slowly been building out its marketing options

With the backing of Microsoft enabling a broader range of integrations and data tools to help optimize campaigns.

The platform has also increased its user base and launched a set of new tools to help boost your brand message, and it’s worth taking note of these tools as you go about planning your 2018 strategy.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

5 Ways to Maximize LinkedIn for Business in 2018

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LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events

Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app.

Yes, LinkedIn is also copying Snapchat - though their use-case is a little different, and does make a lot of sense.

As part of their new native video tools, LinkedIn’s giving conference attendees the opportunity to add dedicated event frames to the videos they create while attending such functions.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events

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5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

With all the talk about fake news and misleading ads, it's no surprise that consumer trust is falling across government, business and media groups.

Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:

The general population’s trust in all four key institutions - business, government, NGOs, and media - has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012."

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

READ FULL ARTICLE

5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

With all the talk about fake news and misleading ads, it's no surprise that consumer trust is falling across government, business and media groups.

Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:

The general population’s trust in all four key institutions - business, government, NGOs, and media - has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012."

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

READ FULL ARTICLE

How to Use LinkedIn Video to Boost Your Performance

In today's online marketplace - the fastest, easiest and most effective way to win new business is by getting your face, voice and personality in front of potential prospects.

Online video is an ideal way to do this, because it instantly establishes the know, like and trust factors that are a critical component of any business coaching or consulting relationship.

And now, you can utilize video on LinkedIn to help boost your standing on the world's largest professional network.

By John Nemo
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

How to Use LinkedIn Video to Boost Your Performance

READ FULL ARTICLE

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