Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Can You Trust the “Science” of Optimization?
Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas.
Researchers have shown it’s true.
Fact: if you give potential customers a small gift, you’ll create a debt that customers will eagerly repay.
Robert Cialdini wrote about that years ago in his popular book, Influence: The Psychology of Persuasion.
Hywood Upbeat Despite Fairfax’s $890m Loss
The fortunes of Fairfax have swung dramatically, with the media giant posting a net loss of $893.5 million for the 2016 fiscal year, following an $83.2 million profit in FY15.
Fairfax revealed today that its underlying net profit decreased by 7.6 per cent to 132.5 million in the 12 months to 30 June, with overall revenue falling 0.6 per cent to 1.83 billion.
Posted by HUNTLEY MITCHELL
www.bandt.com.au
8 Ways to Use Pokémon Go for Business
Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze?
Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s why it’s time for your business to capitalize on it.
In this article, you’ll discover how you can boost your business’s social media engagement with Pokémon Go.
By Kristi Hines
socialmediaexaminer
Heavyweight Investor Tells Fairfax To Shut Weekday Papers “Sooner Rather Than Later”
On Monday, speculation of thedownfall of Fairfax’s weekday newspapers was confirmed via a leaked email from one of the publisher’s executives, and today things don’t look much better, with billionaire investor Alex Waislitz urging them on.
According to an article from The Australian, Waislitz is spurring chief executive Greg Hywood on and shut weekday print editions such as SMHand The Age sooner rather than later.
[B&T Magazine]
Posted byB&T MAGAZINE
Study: Digital Disruption Is Inevitable And 75 Per Cent Of Brands Will Fail
Nearly all of the chief strategy officers (CSOs) surveyed by Accenture around the world say digital disruption will reshape their industries but very few however are equipped to navigate the change.
That’s a key finding from a study called ‘Thriving on Disruption’, by the Accenture Institute for High Performance. According to Paul Nunes, managing director, Accenture Institute for High Performance, “Rapid and disruptive change is coming, regardless of the industry that you operate in.”
[B&T Magazine]
Posted byB&T MAGAZINE
Fairfax Signals End Of Weekday Newspapers
Fairfax has acted on speculation that the end is nigh for its weekday newspapers, with a leaked email revealing that the media group’s print focus will now be on its weekend titles.
According to The Australian’s Media Diary section, the email from a Fairfax executive paints a glass-half-empty picture of the newspaper market, claiming that the Monday to Friday paper will become “obsolete” as readers turn to digital alternatives.
[B&T Magazine]
Posted byB&T MAGAZINE
Alphabet/Google’s Profit Soars 21 Per Cent
Alphabet, Google’s parent company, has reported its fastest growth rate in two years as companies bought more ads on its search engine and other products, plus users clicked more on those ads.
Alphabet revenues rose 21 per cent to $US21.5 billion in the second quarter over a year prior. Excluding payments to advertising partners, revenue was $US17.5 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
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