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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital

In this guest post, Which-50.com’s Tess Bennett says, despite all the pouting, most Aussie retailers still struggle with the digital aspects of their businesses…

Industry-wide retailers have a “breath taking naiveté” when it comes to the role of digital in omnichannel, argues a new report from Retail Systems Research (RSR).

By Tess Bennett
B&T Magazine

Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital

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Why Customer Experience Is Confusing Your Business

Sixty per cent of IT workers now identify improving the customer experience as their top digital goal, while the majority of marketers chose ‘integrating all platforms and channels’ as their main focus. In this opinion piece, Chief Marketing Technologist at Digital Logic, Billy Loizou, does some straight talking about being completely customer-focused.

The number one goal for most businesses all around the world is to become more customer-centric. According to McKinsey&Company over 50 per cent of customer interactions now happen during a multi-event, multi-channel journey.

By Billy Loizou
bandt.com.au

 

Why Customer Experience Is Confusing Your Business

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3 Ways to Increase Conversions by Increasing Contextual Relevance

When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.

A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.

By Raphael Paulin-Daigle
www.conversionxl.com

3 Ways to Increase Conversions by Increasing Contextual Relevance

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Can You Trust the “Science” of Optimization?

Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas.

Researchers have shown it’s true.

Fact: if you give potential customers a small gift, you’ll create a debt that customers will eagerly repay.

Robert Cialdini wrote about that years ago in his popular book, Influence: The Psychology of Persuasion.

Can You Trust the “Science” of Optimization?

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Hywood Upbeat Despite Fairfax’s $890m Loss

The fortunes of Fairfax have swung dramatically, with the media giant posting a net loss of $893.5 million for the 2016 fiscal year, following an $83.2 million profit in FY15.

Fairfax revealed today that its underlying net profit decreased by 7.6 per cent to 132.5 million in the 12 months to 30 June, with overall revenue falling 0.6 per cent to 1.83 billion.

Posted by HUNTLEY MITCHELL
www.bandt.com.au

Hywood Upbeat Despite Fairfax’s $890m Loss

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8 Ways to Use Pokémon Go for Business

Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze?

Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s why it’s time for your business to capitalize on it.

In this article, you’ll discover how you can boost your business’s social media engagement with Pokémon Go.

By Kristi Hines
socialmediaexaminer

8 Ways to Use Pokémon Go for Business

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Heavyweight Investor Tells Fairfax To Shut Weekday Papers “Sooner Rather Than Later”

On Monday, speculation of thedownfall of Fairfax’s weekday newspapers was confirmed via a leaked email from one of the publisher’s executives, and today things don’t look much better, with billionaire investor Alex Waislitz urging them on.

According to an article from The Australian, Waislitz is spurring chief executive Greg Hywood on and shut weekday print editions such as SMHand The Age sooner rather than later.

[B&T Magazine]
Posted byB&T MAGAZINE

Heavyweight Investor Tells Fairfax To Shut Weekday Papers “Sooner Rather Than Later”

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