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Honeyweb Blog / Technology

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder

We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing

At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.  

As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?

Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:

  • Play by the rules
  • Choose Quality over Quantity
  • Use Sticky Subject Lines
  • Make very click worthwhile
  • Stay committed 

Read the full article here. Source: Pia Rios 

Click here to discover how we can help you send informative and engaging emails to your subscribers. Click here to discuss ideas!

Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder

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3 Ways to Find Prospects Using Twitter

Need more leads and prospects? Looking for creative ways to generate leads with Twitter?

Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.

In the article below, you’ll discover three ways to find your next customers on Twitter, including: 

  1. Automate a Search Funnel to Find People Who Tweet Qualifying Keywords
  2. Use Twitter Ads to Drive Traffic to a Lead Magnet Landing Page
  3. Broadcast Live Video to Warm Up Prospects

Access the full post here. Source: Andrew Pickering

Looking to create leads for your business? Let us help you with our social media management packages! Click here to learn more or here to contact our social media experts today.

3 Ways to Find Prospects Using Twitter

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Write Content with an SEO mindset

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place

However, not just any content will do.

To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.

Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:

  • Content and SEO teams must work together
  • Conduct keyword research
  • Review existing keyword data
  • Produce robust content
  • Measure content performance

Read the full article here. Source: Nick Stamoulis

Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!

Write Content with an SEO mindset

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Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue

The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss

The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.

Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.

These figures indicate TV's loss in authority when it comes to advertising and marketing brands.

Read the full post here. Source: Huntley Mitchell

Don't rely on TV to promote your business - learn about our complete online marketing solutions here. Contact one of our marketing experts by clicking here.

Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue

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9 Rules For Emailing From Google Exec Eric Schmidt

Communication in the Internet Century usually means using email, and email, despite being remarkably useful and powerful, often inspires momentous dread in otherwise optimistic, happy humans

The following are three of Eric Schmidt and Jonathan Rosenberg's personal rules for mitigating that sense of foreboding:

  1. Respond quickly
  2. Be crisp in your delivery 
  3. Clean out your inbox constantly

See the full list here. Source: Time

Need help with your email marketing strategy? Learn how we can help here or get in contact with us today by clicking here.

9 Rules For Emailing From Google Exec Eric Schmidt

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Cafes, Restaurants Can Use Social Media To Improve Business

With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon

Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.

Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.

“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.

Read the full article here. Source: Andrea Beattie 

Create genuine customer relationshps and increase your brand's recognition with our social media management packages today! Click here to learn more or here to discuss ideas with one of our experts.

Cafes, Restaurants Can Use Social Media To Improve Business

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TV Gloom: Where To Next For Seven, Nine And Ten?

It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten

When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).

Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.

Read the full article here. Source: B&T Magazine

With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products. 

Are you ready to take your business to the next level and connect with a wider online audience? Learn more about our complete online marketing solutions here. Contact us today by clicking here.

TV Gloom: Where To Next For Seven, Nine And Ten?

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