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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

Earlier this year, Snapchat CEO Evan Spiegel came under fire for reportedly saying that Snap Inc. was not focused on expanding its flagship app into India because it’s “only for rich people”.

Spiegel also reportedly remarked that he didn’t want to “expand into poor countries like India”.

Spiegel has denied ever making such comments, but even if he didn’t say them, the principle behind such sentiment still remains. 

By Andrew Hutchinson
socialmediatoday.com

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Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

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How to Create a Facebook Messenger Chatbot

Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing?

Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more.

By Sally Hendrick
socialmediaexaminer.com

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How to Create a Facebook Messenger Chatbot

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5 Reasons to Use Facebook Messenger for Business – From Facebook

“Why should businesses care about messaging?”

This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.

Five reasons to use messaging include:

  1. "The entire world is messaging”
  2. “Messaging is more than just a simple communication channel” 
  3. “Distributing messaging experiences is frictionless” 
  4. “Messaging experiences are social by nature” 
  5. “This consumer shift is happening faster than the mobile disruption”

Read the full article here. Source: Andrew Hutchinson

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5 Reasons to Use Facebook Messenger for Business – From Facebook

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