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Honeyweb Blog / B2b

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Top B2B Influencer Marketing Trends for 2020 [Infographic]

The role of influence on B2B buying decisions is irrefutable.

Not only is influencer marketing one of the fastest growing areas in marketing, it's also one of the disciplines where B2B brands are seeing trend-setting marketing performance.

Here are 7 influencer marketing trends worth digging in to for marketing strategy in 2020.

By Lee Odden
socialmediatoday.com

Honeyweb are your local B2B marketing experts, contact us to discover how we can help your business.

The Top B2B Influencer Marketing Trends for 2020 [Infographic]

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Subscription Marketing Discoveries

Subscriptions products are growing in popularity for both B2B and B2C corporations.

But before you can win the subscription, your marketing team must win the customer’s trust.

You’ll see working examples of effective subscription landing pages.

By mktgexperiments
meclabs.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Subscription Marketing Discoveries

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B2B Ecommerce Sites: What Works for B2B Buyers?

Many are familiar with the digital darlings that market directly to consumers.

But the B2B ecommerce market is growing exponentially, estimated to reach $1.2 trillion in transactions by 2021.

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands.

By Lindsey Peacock
conversionxl.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

B2B Ecommerce Sites: What Works for B2B Buyers?

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6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

B2B products and services can be difficult to fully capture on a landing page—we know from experience.

Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park.

Not to mention B2B can involve so many more decision makers you may need to appeal to. 

By Jennifer Pepper 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)

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B2B vs B2C: The Different Marketing Strategies [Infographic]

While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting greatly from social media techniques.

But that said, each requires a very different approach - B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform. 

B2C brands are seeing more success on Facebook, and increasingly Instagram. 

By Jay Taylor
socialmediatoday.com

Honeyweb are your local marketing stragies experts, contact us to discover how we can help your business.

B2B vs B2C: The Different Marketing Strategies [Infographic]

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Make the most of B2B SEO by following these website conversion tips

Leads are the lifeblood of any B2B organization.

As a B2B SEO campaign gains traction, it should result in an increase in organic traffic that correlates with an increase in web leads. If you’re seeing the increase in organic traffic, but those visitors aren’t converting, there could be a conversion issue with the website. Remember, SEO and web design go hand in hand. In order for SEO efforts to be worthwhile, the resulting traffic must be going to a quality, conversion-friendly website. We aren’t conversion experts but over the years we’ve noticed some web design/content items that can make a big difference when the goal of the website is to generate leads:

By Nick Stamoulis
brickmarketing.com

Remember, if someone searching for your products or service can't find you, you don't exist.
We can help you! Contact Us!

Make the most of B2B SEO by following these website conversion tips

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Five Ways B2Bs Can Utilise Social Media For Success

B2Bs brand voice is often less playful than our B2Cs counterparts. As a result, our social media strategies have to be even more creative. 

Yet, that's not to say being B2B should be boring. Instead, it should encourage users to leverage different and emerging communication methods in order to more deeply engage with their audience. 

By Stacey Sayer
socialmediatoday.com

Honeyweb are B2B social media specialists so contact us today to discover more!

Five Ways B2Bs Can Utilise Social Media For Success

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