Honeyweb Blog / B2b
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Examples of the Best B2B Landing Pages (and the Secrets to Steal From Them)
B2B products and services can be difficult to fully capture on a landing page—we know from experience.
Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park.
Not to mention B2B can involve so many more decision makers you may need to appeal to.
By Jennifer Pepper
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
B2B vs B2C: The Different Marketing Strategies [Infographic]
While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting greatly from social media techniques.
But that said, each requires a very different approach - B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform.
B2C brands are seeing more success on Facebook, and increasingly Instagram.
By Jay Taylor
socialmediatoday.com
Honeyweb are your local marketing stragies experts, contact us to discover how we can help your business.
![B2B vs B2C: The Different Marketing Strategies [Infographic]](https://www.honeyweb.com.au/uploads/blog/strategy.jpg)
Make the most of B2B SEO by following these website conversion tips
Leads are the lifeblood of any B2B organization.
As a B2B SEO campaign gains traction, it should result in an increase in organic traffic that correlates with an increase in web leads. If you’re seeing the increase in organic traffic, but those visitors aren’t converting, there could be a conversion issue with the website. Remember, SEO and web design go hand in hand. In order for SEO efforts to be worthwhile, the resulting traffic must be going to a quality, conversion-friendly website. We aren’t conversion experts but over the years we’ve noticed some web design/content items that can make a big difference when the goal of the website is to generate leads:
By Nick Stamoulis
brickmarketing.com
Remember, if someone searching for your products or service can't find you, you don't exist.
We can help you! Contact Us!
Five Ways B2Bs Can Utilise Social Media For Success
B2Bs brand voice is often less playful than our B2Cs counterparts. As a result, our social media strategies have to be even more creative.
Yet, that's not to say being B2B should be boring. Instead, it should encourage users to leverage different and emerging communication methods in order to more deeply engage with their audience.
By Stacey Sayer
socialmediatoday.com
Honeyweb are B2B social media specialists so contact us today to discover more!
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