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Honeyweb Blog / Content Marketing Management

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The creation of mobile devices has made multitasking close to ubiquitous in the modern world.

Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.

Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish.

By Sophia Bernazzani
blog.hubspot.com

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The Goldfish Conundrum: How to Create Content for Short Attention Spans

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The Most Shared Marketing Experiments Content Of 2016

Yes, yes. 2016 was a bad year. We get it.

But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.

By Paul Cheney
marketingexperiments.com

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The Most Shared Marketing Experiments Content Of 2016

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20 Ways to Repurpose Your Content

The Gift that Keeps on Giving

Why is regifting considered a social faux pas? You’re taking something that still has value in it and giving it to someone who can appreciate that value. It shouldn’t be embarrassing to slap a bow on that food processor you never used, or the coffee table book you never opened, and send it on to someone else.

Marketers in particular should never be timid about regifting—or as we call it, “repurposing”—content. Yet there are plenty of times when we let valuable content gather dust.

By Alex Rynne
business.linkedin.com

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20 Ways to Repurpose Your Content

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6 Tips to Help You Rise Above the Noise in Social Media

As someone that works in social media, we often hear how “noisy” it is.

Naturally what follows next is people wondering how to cut through that, how to get heard in a social media atmosphere that more people are delving into each day with their own messaging.

Personally, I don’t find social media to be noisy - if you're analyzing your data and joining the communities you truly fit into, as well as spending the most time in the communities where you want to be heard, you won’t find it noisy at all.

By Lucy Rendler-Kaplan
socialmediatoday.com

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6 Tips to Help You Rise Above the Noise in Social Media

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7 Habits of the Most Successful Content Marketers

Content marketing is a strategy that’s practiced by many, but perfected by few.

What is it that sets the elite few apart from the rest of the pack? What produces content marketing in some and hesitation in others? Is it creativity, imagination, work ethic?

Often, the reason boils down to, simply, habits. Those legitimately crushing it at content marketing have cultivated efficient habits that allow them to run their campaign at a consistently high level. This allows them to accomplish more in less time and with minimal friction.

By Neil Patel
entrepreneur.com

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7 Habits of the Most Successful Content Marketers

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live from MarketingSherpa Summit 2017)

In this fantastic blog post, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition.

“A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, ‘If I am the ideal customer, why should I purchase from your organization rather than any of your competitors?'”

If the answer to that question is not an ultimate reason, your business or product does not deserve to exist. If someone else can serve your set of ideal customers better, then you are simply surviving on pockets of ignorance.

Honeyweb use these conversion centred design principals so if you want to get more out of your online marketing, contact us today.

Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live from MarketingSherpa Summit 2017)

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Creating Content Your Customers Will Love

Content marketing may have been crowned 'king' by digital marketing experts, but many companies are still struggling to figure out exactly how to make it work for them. After all, it isn’t as simple as publishing a bunch of blog posts or starting a monthly newsletter. You have to find something meaningful to say, and deliver the message at the right time.

So where on earth do you start? 

By Lynn Morrison
socialmediatoday.com

Creating Content Your Customers Will Love

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