Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Qualitative Research to Drive Conversions
When marketers think of using data to come up with test hypotheses, they typically think of digital analytics.
But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you ‘why’.
What Is Google Analytics? (The Plain English Guide)
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide. I give you: A Google Analytics Tour.
I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face: "I just don’t know even know where to begin when I log in Google Analytics. What am I even supposed to be looking at?”
Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
Is your landing page copy sending mixed messages?
Keep ‘em guessing.
It may work on a first date but it’s not a good tactic for your landing pages.
Why?
Because ambiguity in your copy can be a conversion killer.
7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks
Smart marketers create landing pages that tell engaging, seamless stories. Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.
But not all landing pages have happy endings.
How to Increase Landing Page Conversions With the Psychology of Desire
Creating desirable offers isn’t rocket science; all you need to do is understand what makes your prospects tick.
Once you understand what they really want, you’ll have the tools you need to create irresistible offers that your prospects won’t be able to pass up.
10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference
When optimizing landing pages and marketing campaigns, many marketers look to the pros for advice.
Conversion rate optimization veterans have spent much time in the testing trenches, where they’ve both triumphed and seen epic conversion fails. Learning from their mistakes can save you hours of trial and error – and many marketing dollars.
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