Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 website landing page best practices
The right landing page can increase conversations and ultimately grow your market share. Take a look at these tips for making the best first impression.
You've spent the time and money to bring traffic to your website for what? So they can poke aimlessly around? So they can research your product and then go to Amazon to buy? Or worse yet, so they can be confused as to what you're even selling?
So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy
I stood on my building’s front steps, freezing, digging through my purse. I don’t know why. I didn’t know where my keys were, but I knew they weren’t in there.
Eventually I gave up and sat on the freezing stoop, angry at myself and whoever made me lose my keys. While I waited for the locksmith to arrive, I searched for and ordered a tracker to attach to my keys to avoid this annoyance in the future.
Video: Make Your Website A New Client Driver
How To Pull Prospects Along The In-Bound Journey I was talking to a leader of a professional service firm the other day who said – our website is our store-front. I think there is great wisdom in this statement. In today’s digital world, people believe what they read, see and hear.
I was talking to a leader of a professional service firm the other day who said – our website is our store-front. I think there is great wisdom in this statement. In today’s digital world, people believe what they read, see and hear. Much of that reading, seeing and hearing takes place on your website. Prospects window-shop your storefront by spending time on your website.
Half of Your Site Elements Are Useless. Which Half?
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing.
This isn’t a problem only with websites > I once worked with a company where everyone was convinced that one member of a team was the main value driver for the team’s multimillion dollar project. At the same time, this employee had a coworker that most of the team thought wasn’t bringing much to the table.
Three Steps to Boosting Conversions by Building Customer Relationships
“People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships.”
NextAfter, an organization dedicated to helping nonprofits discover what truly makes donors give, put this concept to the test during an end-of-year fund-raising push. Tim Kachuriak, the company’s Chief Innovation and Optimization Officer, is so passionate about this cause that he cut his family vacation short and flew cross-country to join us in the studio for the most recent MarketingExperiments Web clinic to share his results and show how what NextAfter learned could benefit any organization.
Check out the NEW What’s for Dinner Ecommerce Website Designed & Constructed by Honeyweb
Brilliant South Australian chefs and local farm fresh produce brings together “What’s for Dinner?” Ready to Eat and Ready to Cook Meals.
We started our journey with world class chefs, modern commercial kitchen facilities and the freshest of produce.
Landing Pages: The Science Behind Designing for Conversion
Is your landing page converting well? Is it converting badly? Do you know why? I mean, do you really know?
This article will give you the science and psychology of why your landing is engaging to visitors, or, why you might be getting traffic - but no conversions, to guide you through the best practices of landing page optimization.
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