Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Ways Online Retailers Are Handling Marketing All Wrong
Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven [Opens in a new window] since 2002 and a compounded 10 percent growth rate is expected right through to 2017 [Opens in a new window] .
Or so you'd think.
Thing is, though, e-commerce growth is stagnating due to an ever-growing number of participants. While big players like Amazon.com and eBay have businesslike marketing that gets the job done, and smaller guys like Naked Wines or Dollar Shave Club exhibit flashes of brilliance, most online retailers aren't seeing anything like the revenue they could. Why? Their marketing just isn't good enough.
The Weird and Wonderful Ways You Never Thought to Use Landing Pages
Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website, navigation, social sharing, and any links that do anything other than convert.
That’s why we never start a marketing campaign without a dedicated landing page. (And neither should you!)
How to reach consumers through emotion and logic
As consumers, we like to eat delicious food, drink wine, and buy nice things, even when we understand the potential negative impacts, health or otherwise. With more data and information available to help us make choices, we're torn between giving into what we really want and making rational decisions.
As marketers, we must find ways to keep consumers focused on the positive, to appeal to emotion (trust, imagination) and rationale (convenience, logic). Here are three ways to do it.
Here’s Why Your Customers Click, And How To Get Them To Click More
In this opinion piece, Simon O’Day, vice president of global for Emma, an email marketing software and services company, delves into customer’s minds to tell us what the deal is behind clicking.
Many modern marketers share the same overarching goals: Connect with the audience and prompt its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. However, optimising the call-to-action (CTA) button is often overlooked.
Can SSL, Trust Seals and Other Security Indicators Increase Conversions?
Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average.
Except that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Even more curious, the form lists the dentist as simply “Mrs. Liza Hoover,” not “Dr. Hoover,PhD, M.Sc.” Finally, when your name is called, the receptionist asks loudly for your social security number while others look on.
Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages
Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before.
While you may not immediately understand how to use the thing, there arecertain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.
Retention Optimization: How to Increase the Value of a Conversion
Are you familiar with the expression, “The most valuable customer is the one you never lose”?
In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Would just like to thank you and your team for all the amazing work you have done for us, since the new website has taken off we have had double the amount of traffic and enquires for our venue. It's been so easy to work with your company with the ongoing support and the quick responses and help when needed. The e-newsletter has also been a great way to get in touch with all our clients for upcoming events giveaways etc. Thanks again for everything!"
Geoff & Jackie Balmforth
Belair Park Country Club
