Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Habits Are Sabotaging Your Conversions (and How to Fix It)
You’re familiar with the phrase, “A creature of habit.” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit.
Think about what dish soap is sitting by your sink or under the counter. When is the last time you put serious thought into what dish soap to buy? What about your toothbrush? Toothpaste?
How to boost your e-commerce performance
With dwindling shopper attention spans, any site delays can send your customers running. Ensure their satisfaction with these suggestions.
Research by Microsoft, Pew, and a host of other sources confirms what many have suspected for some time: tech gadgets are having a "shortening" effect on our attention spans. This has numerous long-term implications for our nation's education system and workforce...but in the near-term, it has implications for anyone running an e-commerce site.
8 Ways To Measure Satisfaction (and Improve UX)
What is User Experience?
There are many definitions for “user experience.” To keep things concise,NN/g defines it like this: “’User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Continuing, it’s important to distinguish this from UI (user interface). Here’s a quote from Peep further defining UX:
9 Website Credibility Killers
If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire.
How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.” Website credibility is derived from many factors, and these always depend on the context of your audience and your execution.
How Social Psychology and Social Media Marketing Can Skyrocket Your Business
Getting real results from you social media marketing campaigns will not just happen by chance; nor is it just common sense.
If you’re using the publish and pray strategy like most marketers and business owners do, then don’t be surprised if you aren’t getting the love that you’re hoping to get from the social channels. It takes more than just that.
17 Obscure Persuasion Techniques for Conversion Optimization
You know that persuasion is a powerful weapon. Perhaps you’ve even read our 18 Cognitive Biases You Can Use for Conversion Optimization and realized that you are definitely not dealing with rational visitors.
However, there is so much more to persuasion than what can be boiled down to a handful of core principles. There are many other, lesser known persuasion techniques that you can use to increase your conversion rate.
If you’re not aware of them and how they impact your visitors, you’re leaving money on the table.
6 Ways to Use Clarity to Improve Your Conversion Rate
Marketers struggle with clarity of their value proposition. And it’s hurting your conversions in surprising ways.
Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?
His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.
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