Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 User Onboarding Flow Examples (With Critiques)
Are you familiar with the user experience quote, “User interface is like a joke. If you have to explain it, it’s not that good.”? While clever, that statement is far from true.
User interfaces shouldn’t be complicated, but you can’t expect a new user to understand a new interface without any sort of direction. Similarly, you can’t expect an existing user to understand an updated interface or a new feature without any sort of direction.
What 6+ Years of Landing Page Optimization Taught Oli Gardner
What happens when you’ve seen more landing pages than anyone on the planet?
Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you’re shopping for a blender or using a poorly-designed bathroom sink.
But you also learn a heck of a lot about marketing.
Beyond Lead Gen: How To Optimize B2B Sales Enablement
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.
The two aren’t disconnected, though. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement.
What Is Sales Enablement and Why Should You Care?
Technology is changing the way sales is conducted.
The biggest new trends, according to a 2015 Gartner study, are cloud, mobility and the use of data and AI in decision-making.
How Do UX Professionals View Conversion Optimization?
It’s always fun to find out what others think about what you do.
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
To find out, I talked to a few dozen UX practitioners. I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.
12 Google Analytics Custom Reports to Help You Grow Faster
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
F-Patterns No More: How People View Google & Bing Search Results
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.
There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past. Of course, you’re probably familiar with the F-Pattern uncovered by NN/g years ago.
The 4-Hour Website Optimization Challenge: What Would the Experts Do?
As marketers, the clock always seems to be against us.
So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy, even if we do have the necessary skills and resources in place.
This led our team to a simple question: Is it possible to generate a sustainable lift for a website in just a few hours?
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Honeyweb's eZmail has been a fantastic success for my business. The template looks fantastic and I will soon have a 2nd template designed specifically for a new product I offer. The tracking facility allows me to up follow up on genuine hot leads which have lead to a number of new clients. The Honeyweb email marketing strategy is working great and that's why I have already given Steven the names of a number of my friends who I believe will also benefit from implementing Honeyweb's email marketing strategy and you will too"
Mark Aiston
Media Insider