Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs
Many of us stick to the basics when running and A/B test, we test our button copy or an explainer video, but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.
So many marketers find it helpful to learn from the A/B test results of larger, more established businesses who have done the work of running regular tests on large volumes of traffic. Of course, all audiences are different and your results may vary, but these case studies are often a great place to start. They can provide some serious inspiration and push you to think outside the box.
Here’s What a Winning Click-Through Landing Page Looks Like
As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?
It was an experiment to determine which design principles and “best practices” make for a seductive click-through landing page. But instead of getting a panel of judges to wax poetic about which landing pages theythought were great, we thought we’d publish the pages and let visitors decide:which ones would actually get people to click through and then convert?
The Advanced Guide to Emotional Persuasion
You like to think that you’re a completely rational person making completely rational decisions, right? It’s nice to think that you haven’t made any major life decisions based on how you were feeling. Well, you have. Many times.
Consider the irrational power of “free”. In an experiment, people would rather accept a free $10 Amazon gift card than buy a $20 gift card for $7. Also, when Amazon (French) removed their (negligible) shipping fee of $0.20, sales dramatically increased.
7 Poisonous Conversion Optimization Myths
Every industry is plagued by myths, misunderstanding and half truths and conversion optimization is no different.
This is especially true in any marketing-related field, partially because there are no universal practices and partially because content marketers are rewarded for producing highly shareable and linkable content (not always 100% accurate content).
Are You Making Any of These Landing Page Mistakes? [PODCAST]
Ever stumble around searching for your glasses, only to discover two minutes later that they’re right there on your nose?
Sometimes you get so close to something that you lose sight of the obvious, which is exactly what this episode of the Call to Action podcast is about. Don't get caught making one of these embarrassingly common landing page mistakes.
![Are You Making Any of These Landing Page Mistakes? [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Are_You_Making_Any_of_These_Landing_Page_Mistakes.jpg)
The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions
As digital marketing, A/B testing and optimization have become so important over the last 15 years, a whole new language has sprung up around these ideas, complete with its own unique buzzwords, acronyms and industry shorthand.
To help you cut through the jargon and get straight to the heart of these terms, MarketingExperiments have created the Marketing and Online Testing Dictionary.
Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]
We all know that you have to work your butt off to get anywhere. Same with conversion optimization.
In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort?
![Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]](https://www.honeyweb.com.au/uploads/blog/Working_Hard_Does_Not_Matter.jpg)
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