Honeyweb Blog / Conversion Centred Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why These Words Make Copywriting Experts Cringe (Podcast)
If copy is such an important part of persuading prospects to convert, why do marketers toss around cliché terms like “world-class” and “breakthrough” on their landing pages?
On this episode of the Call To Action podcast, we chat with Henneke Duistermaatof Enchanting Marketing about her recent blog post and her disdain for certain overplayed marketing terms.
No one wants to feel like they’re being sold to – Henneke discloses which words you’re better off avoiding if you want to write copy that converts.
How to create a killer value proposition for your next email campaign
The value proposition could well be the most important part of your email campaign; it tells your recipient exactly what your offer is and why they should care.
We’ll teach you the 3 elements of an effective value proposition and show you actionable examples of great value propositions that compel people to take action.
4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy
Writing effective landing page copy isn’t just about nailing a really clever pun.
It’s about understanding that real people are responsible for every click on your landing page. Have a look at your most recent landing page. Are you leveraging any psychological triggers in your copywriting to motivate your prospects to take action? Good ol’ social proof and urgency? Or – *gasp* – none at all?
Here are four psychological triggers that will help you write landing page copy that motivates your prospects to take action.
How People See Your Website [INFOGRAPHIC]
Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.
With over a billion websites and over two billion active internet users out there, it can be astonishingly difficult to design an attention-grabbing website what keeps a visitor long enough. For those who plan to either jump-start or redesign a website, here's several useful stats that they should take into consideration before starting the whole process.
![How People See Your Website [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/How_People_See_Your_Website.jpg)
The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)
In this Web clinic replay, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, will walk you through a case study in which an ecommerce company tested two versions of a product page and saw dramatically different results.
McGlaughlin will explain not only which elements impacted the conversion rate of the experiments run in our labs, but also the cognitive psychology behind the results. He will then apply the transferrable key principles from these tests to audience-submitted pages to give you ideas for improving your own website.
5 Annoying Barriers to Conversion on Your Mobile Landing Pages
Are you unintentionally setting up a wall between you and your mobile users? Image by Simon Liu via Flickr.
If you subscribe to any marketing blogs, then you’ve probably read tons of articles about common landing page conversion killers.
With mobile landing pages, many of the same best practices still apply. But adifferent device (and a different state of mind) introduces new barriers.
Check out the new Bison Electrical Website Designed & Constructed by Honeyweb
As Accredited Master Electricians Bison electrical is proud to provide the best electrical services to the residential and commercial market across Adelaide.
Why choose them? At Bison Electrical they believe that just as important as the high quality of their work so is the level of customer service. their staff are not only fully licensed electricians that can service or install any electrical system, but they also carefully select only those electricians that share their pride in being punctual, friendly, tidy and have great communication skills , because a professional job is about much more than just being a good electrician.
Testimonial
“After getting very frustrated with previous efforts and "marketers" we were very happy to have found Honeyweb to assist us with our online marketing, Steven is an expert and is really focused on results based marketing efforts and doesn't hide behind the smoke and mirrors which is so common in this industry. Steven and the Honeyweb team have been able to provide us with great advice and very practical solutions including our new website, email marketing template and facebook business page. All in all, a great value service!”
Matthew Watts - Bison Electrical
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Testimonials
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Glenelg Football Club
