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Honeyweb Blog / Google Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google: Keep 301 Redirects In Place For A Year

Google says 301 redirects should be kept in place for at least a year to ensure the changes are recognized permanently.

If redirects are in place for less than a year then Google may not end up crawling the links enough times to recognize the site has been moved permanently.

This topic is highlighted in the latest installment of the Ask Googlebot video series on YouTube.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Google: Extra Content Not Always Needed For Category Pages

Product category pages do not always need extra content if Google can understand what’s on the page based on the names of products.

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.

This is stated by Google’s John Mueller during the Google Search Central SEO hangout recorded on September 17, 2021.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips

Will Google ads be part of your holiday marketing process?

The search giant remains a key source of product discovery, and with additional shopping tools and eCommerce options being launched throughout the year

Google does indeed look set to remain an essential connector for many purchases throughout the coming season.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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7 Ways to Write Blog Introductions Your Readers & Google Will Love

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page.

Want to know once and for all how to craft opening lines that engage readers and also support your SEO efforts?

These couple of lines of copy must intrigue the person enough that they’ll gladly devote their attention to the rest of the page.

By Pawel Grabowski
searchenginejournal.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Google Phrase Match: Everything You Need to Know

Keywords are no longer just about words; they’re about meanings.

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change.

Learn how phrase match works in Google Ads to improve PPC performance.

By Frederick Vallaeys
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Google Launches Video Ad Experiments to Help Refine Marketing Approaches

With the increasing focus on video marketing, this could be a big help in improving your outreach and promotional efforts. 

Google has announced that it's adding a new video experiments element in Google Ads

Which will enable brands to test and compare different approaches, in order to refine their video marketing approach.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google Launches Video Ad Experiments to Help Refine Marketing Approaches

READ FULL ARTICLE

Google vs. Microsoft Bing: How the Search Giants Stack Up

Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day.

When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine.

Let's explore a detailed comparison of the two here.

By Winston Burton
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google vs. Microsoft Bing: How the Search Giants Stack Up

READ FULL ARTICLE

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