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Honeyweb Blog / Google Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Launches Video Ad Experiments to Help Refine Marketing Approaches

With the increasing focus on video marketing, this could be a big help in improving your outreach and promotional efforts. 

Google has announced that it's adding a new video experiments element in Google Ads

Which will enable brands to test and compare different approaches, in order to refine their video marketing approach.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google Launches Video Ad Experiments to Help Refine Marketing Approaches

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Google vs. Microsoft Bing: How the Search Giants Stack Up

Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day.

When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine.

Let's explore a detailed comparison of the two here.

By Winston Burton
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google vs. Microsoft Bing: How the Search Giants Stack Up

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News Corp Set To Start Receiving Payments From Google

Google will start paying News Corp for news content

After signing a multi-year deal that promises to deliver “significant” payments.

News Corp chief executive Robert Thomson thanked Google and the Australian government for getting the deal across the line.

By Edward Pollitt
bandt.com.au

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

News Corp Set To Start Receiving Payments From Google

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Google Shares Insights into the Top Search Queries of 2020

There's been a lot to take in this year, with so many events and incidents of note that it's been difficult to keep track.

Luckily, Google's here to help, via its annual listing of the most searched terms, which provides a good

But somber - reminder of the events that made up 2020.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google Shares Insights into the Top Search Queries of 2020

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Getting Started With Google Tag Manager: A Beginner’s Guide

Trying to understand Google Tag Manager?

Looking for an easier way to install code on your website?

In this article, you’ll discover the three parts of Google Tag Manager and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. 

By Chris Mercer
socialmediaexaminer.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Getting Started With Google Tag Manager: A Beginner’s Guide

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How Google Chooses Canonical Page

Google detects duplicate pages and then chooses the canonical page to be included in the search engine results pages.

At least twenty different signals are weighted in order to help identify the canonical page and why machine learning is used to adjust the weights.

How Google Handles Canonicalization?

By Roger Montti
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

How Google Chooses Canonical Page

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Google to Highlight Best Shopping Deals in Search Results

Google is helping retailers maximize exposure of their deals by highlighting promotions in search results.

Google is highlighting top shopping deals in search results in an effort to boost visibility for retailers while ensuring shoppers get the best available prices.

In a series of related updates, Google is making it easier and faster to apply product promotions, attract new customers, and uncover meaningful insights.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google to Highlight Best Shopping Deals in Search Results

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