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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Launches Video Ad Experiments to Help Refine Marketing Approaches

With the increasing focus on video marketing, this could be a big help in improving your outreach and promotional efforts. 

Google has announced that it's adding a new video experiments element in Google Ads

Which will enable brands to test and compare different approaches, in order to refine their video marketing approach.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Google Launches Video Ad Experiments to Help Refine Marketing Approaches

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Which Is The Best Facebook Video Ad Format?

Expansion in Facebook Video, messaging, and Stories are key for the future of Facebook.

And all the latest updates to the platform point to Facebook Video as TNBT, a priority for Facebook at the moment

In the summer it was Instagram’s turn with IGTV, then -just a month ago- Facebook Watch was rolled out worldwide, and today they announced that Facebook is expanding Watch Party to pages and people.

By Paul Fairbrother
adespresso.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Which Is The Best Facebook Video Ad Format?

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Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds

Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018. 

Facebook will command 24.5% of all video ad spending this year at $6.81 billion (including Instagram) and be the top social media platform with an estimated 87% share of U.S. social media video ad spending.

Snapchat’s U.S. video revenues will grow 19% to $397.3 million this year, eMarketer estimated. 

By Robert Williams
socialmediatoday.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds

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