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Honeyweb Blog / Facebook Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Rolls Out Group Stories to All Regions

Facebook began testing collaborative Stories for Groups and Events

Enabling members and attendees to contribute, and providing another way to connect with like-minded users.

Now, Facebook's rolling out its Group Stories option in all regions, adding another element to its growing push on Stories use.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Rolls Out Group Stories to All Regions

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How to Create Profitable Facebook Targeting Audiences

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best?

In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.

Why Combine Custom and Lookalike Audiences for Facebook Targeting?

By Charlie Lawrance
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Create Profitable Facebook Targeting Audiences

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Facebook’s Testing a New “Live Video Mode for Sellers” for Pages to Promote Products

Facebook is testing a new element in its slowly evolving eCommerce tools

With a dedicated Facebook Live mode that enables Pages to showcase products in their stream, which viewers can then easily purchase via screenshots.

Spotted by SMT contributor Jeff Higgins, Facebook says the new Page broadcasting option will help businesses "quickly close sales" by connecting viewers to purchases in real-time.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook’s Testing a New “Live Video Mode for Sellers” for Pages to Promote Products

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Facebook Rolls Out ‘Watch Party’ Communal Video Viewing Option to All Profiles and Pages

Facebook seems convinced that people want to watch videos together online

And there are various trends to support this - the growth of social video in general, the rise of communal video connection and the huge uptick in real-time interactions on live-stream content.

But do people really want to watch pre-recorded videos together on Facebook?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Rolls Out ‘Watch Party’ Communal Video Viewing Option to All Profiles and Pages

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Facebook Highlights Rising Topics of Conversation in its Latest ‘Topics to Watch’ Report

Facebook has released its latest ‘Topics to Watch’ report, which highlights all the key subjects that are seeing significant increases in mention volume across The Social Network.

The Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts

According to Facebook’s research team, up to 80% of the topics they've identified in these monthly updates have gone on to become more significant movements.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Highlights Rising Topics of Conversation in its Latest ‘Topics to Watch’ Report

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Big Changes Coming to Facebook’s Messaging Platform

There’s a deadline on the horizon that affects, and requires action by, Facebook Page admins.

As of January 1st, 2019, Facebook Pages will need to have successfully been approved for subscription messaging permissions

If not, they won’t be able to send the free messaging type called 'non-promotional subscription messaging'.

By Larry Kim
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Big Changes Coming to Facebook’s Messaging Platform

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Facebook Releases New Report on Customer Friction Points, and How to Resolve Them

As digital platforms work to provide more immediate on-platform shopping options

Minimizing the steps required to make a purchase, consumer expectations are also rising.

Now, many shoppers will simply click away from purchasing processes which force them into extra effort - in fact, according to Facebook, 80% of consumers say that the experience a business provides is just as crucial as its goods or services.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Releases New Report on Customer Friction Points, and How to Resolve Them

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