Honeyweb Blog / Emarketing
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Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds
Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018.
Facebook will command 24.5% of all video ad spending this year at $6.81 billion (including Instagram) and be the top social media platform with an estimated 87% share of U.S. social media video ad spending.
Snapchat’s U.S. video revenues will grow 19% to $397.3 million this year, eMarketer estimated.
By Robert Williams
socialmediatoday.com
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