Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Is the Difference Between White Hat and Black Hat SEO?
When outlining inbound marketing strategies, marketers have to make a desicion: choosing between white hat or black hat link building strategies to elevate their content marketing efforts
So what's the difference between each?
In its simplest form, white hat tactics emphasize a strategy that follows Google’s rules – particularly in terms of quality content.
Black hat tactics take a complete 180 turn, opting for a more aggressive approach that isn’t afraid to bend the rules.
However, each strategy has its advantages and disadvantages.
For a better understanding, Andrea Lehr from Search Engine Journal takes a closer look at each tactic to help you determine whether you’ll want to use a white hat or black hat approach when navigating the wild, wild web.
Access the full article here. Source: Andrea Lehr
Need help with your SEO (Search Engine Optimisation) tactics to boost your online traffic? Click here to learn more or here to discuss ideas with us today.
Facebook Posts 53% Jump In Ad Revenue
Facebook continues to drive home revenue thanks to mobile advertising, with the social media giant recording significant growth during the final quarter of 2016
According to Facebook’s fourth-quarter results, advertising revenue was up a whopping 53 per cent to US$8.63 billion, with mobile advertising accounting for 84 per cent of all ad revenue – up 5 per cent on the previous corresponding period in 2015.
The massive boost in ad revenue drove Facebook’s total revenue for the last quarter of 2016 up 51 per cent to US$8.81 billion.
The results come after a new report found that social platforms such as Facebook generate most of their ad revenue from native advertising, and will continue to dominate overall native ad spending through 2021 – particularly native video ads.
These statistics are a strong indication of how powerful Facebook is in regards to advertising and managing your business' branding.
Read the full article here. Source: Huntley Mitchell
Need assistance promoting your business through Facebook? Click here to see how we can help, or click here to start a conversation with us.
Climbing the Google Ranks: Three Key SEO Tips
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must
When was the last time you performed a Google search and clicked on the second page of the search results?
In fact, when it comes to online shopping, many people don’t even scroll right down to the bottom of the first page of the search results, which means that in order to remain competitive, you need to be as high up on the search engine rankings as you possibly can get – or at least, rank higher than your competitors.
This being said, it’s one thing to know what you need to do, and quite another to figure out how to do it.
When it comes to improving your site’s ranking on Google, there are three letters you need to know: SEO (Search Engine Optimisation).
Access the full article to learn some valuable new tips to improve your website's SEO here. Source: Michelle Chau
Learn more about how we can manage your site's SEO results through targeted advertising here. Contact us today by clicking here.
Inbound Marketing vs. Outbound Marketing
When the majority marketers today talk about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
So what is outbound marketing?
Outbound marketing includes trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.
In other words, these methods are described as "outbound marketing" because marketers push their message out far and wide hoping that it resonates with that needle in the haystack.
Brian Halligan believes outbound marketing techniques are getting less and less effective over time for two main reasons:
- People are being inundated with too many marketing interruptions each day
- The cost of coordination around learning about something new using the internet is much lower than attending a seminar or flying to a trade show in Las Vegas
Instead, he advocates inbound marketing.
Learn why by reading the full article here. Source: Brian Halligan
Do you need help with your inbound marketing strategy? Click here to find out how we can assist you and your business.
The Power of Conversion Centred Design (CCD)
To be considered a serious competitor in today’s business market, CCD is not only an advantage – but a necessity
So, what is Conversion Centred Design? (CCD)
CCD is a discipline targeted specifically at designing experiences which achieve business goals. Through CCD, users are directed to complete one specific, desired action as a result of a mixture of persuasive design and psychological triggers. CCD ensures you convert more of your website visitors into sales, leads and customers.
A Bad Website Is Like A Flat Tyre. You Can’t Go Anywhere Until You Change It
Some #mondaymarketing inspiration coming your way.
Your business’ website is the forefront for your professional reputation – and in today’s competitive digital marketplace, your website is your most important business resource.
There are a range of factors needed to be considered when designing a website for a business – the majority of which are disregarded.
We are not only web developers and experts in our trade, we are also, and most importantly, an Online Marketing Agency.
This means we know the science and psychology behind converting visitors into sales/leads.
Learn more about how we can optimise your business opportunities through our web design service here, or get in contact with us here for a free audit of your business’ current website.
Facebook Updates News Feed Algorithm to Focus on Authentic and Timely Content
Just when you think you’re working it out, Facebook switches things up again
Facebook has announced another News Feed algorithm update – four days after their last update – though, to be fair, this one has an entirely different purpose.
The update focuses on giving more precedence to “authentic and timely stories”, which is aligned with Facebook’s wider efforts to combat the spread of fake news, the first measures of which they outlined last month.
Andrew Hutchinson from Social Media Today has summarised Facebook's algorithm updates, giving an overview of their potential impacts.
- New Signals to Identify Authentic Content
- Updates to Real-Time Signals
- Marketing Impacts
Access the full details from the article here. Source: Andrew Hutchinson
Learn how Facebook's new algorithm settings can boost your business' performance here. Don't wait - contact our social media experts today by clicking here.
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