Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Small Businesses Should Use Facebook Advertising
Worldwide, there are over 1.79 billion monthly active Facebook users
When it comes to marketing, there are two things we know for sure.
1: You have to do it.
2: It costs money. Sometimes lots of money.
So what do you do? How do you market your business when you don’t have a lot to spend in the first place? Better yet, how do you do it cost effectively?
While many business owners understand social media has the ability to greatly benefit their company, not many are aware of what can be done with Facebook Advertising.
Facebook Ads run on the same pay-per-click/pay-per-impressions idea as most online ads (re: Google AdWords). However, thanks to amount of personal information in Facebook’s database, they allow you to get ridiculously detailed with your targeting.
The best part? Facebook Ads are surprisingly affordable.
Click here to read more. Source: Huffington Post
Want to learn more about how Facebook can help your small business boom? Click here. Contact us today to discuss your options by clicking here.
50 Easy Ways to Drive Traffic To Your Website
More website traffic is always a good thing - and most online marketing strategies do revolve around building traffic to your site.
However, it’s sometimes challenging to come up with new ideas to boost your site’s traffic.
Luckily, Jayson Demers from Entrepreneur has devised a list of 50 easy strategies to try, to increase your website traffic so you'll hopefully never run out of ideas.
The following is a small sample of Jayson's tips:
- Display ads
- Paid search ads
- Social media ads
- Link your website from your social media profiles
- Promote your content on your social media channels
Click here to read the full 50 strategies in the article. Source: Jayson Demers
Want to drive more traffic to your website and ultimately increase your leads and sales? Don't wait! Contact our team today by clicking here.
Is your website mobile friendly?
Did you know there are almost as many mobile phone users (6.8 billion) as there are people living on the planet (7 billion)?
Have you considered whether your website is mobile user friendly?
Were you aware that Google's search algorithms favour websites that work well on mobile phones?
If not, why not?!
When a website translates well onto a mobile device, more traffic is directed to that business, thus resulting in performance boosts.
The ease of a website's use is often the most important quality a mobile site can have.
Criteria essential for a "mobile friendly" website include text size, line and link spacing and content fitting across the mobile's screen.
Test your website's mobile friendliness with Google here
Click here to speak to the experts today about perfecting your mobile friendly website, and see the benefits prevail.
15 Google Marketing Tools You Should Be Using
1.17 billion people use Google to conduct searches on the web.
But Google is more than just a search engine. So much more.
In fact - Google offers a tonne of tools in addition to its search engine that can be hugely valuable if you're a marketer.
HubSpot has rounded up the most essential Google marketing tools to ensure your business takes full advantage of all of Google's offers. These include:
- Google my Business
- Google+ Business Pages
- Google Webmaster Tools
Click here to access the full list. Source: Hubspot
Want to learn how to maximise your marketing potential through Google? Click here to learn more, or here to contact us.
55% Don’t Recognise Paid Ads in Google
55% of searchers don’t know which links in the SERPs are PPC (pay-per-click) ads, according to a new survey.
Up to 50% of users shown a search engine results page (SERP) screenshot do not identify paid ads.
In February it was found that out of 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: Do you know which links on the Google search results page are paid adverts?
This figure has now changed to 55%.
Click here to read full article. Source: Search Engine Watch
Want to discuss PPC for your business and increase your website traffic? Click here to discover more, or here to contact us.
Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study
Searchmetrics has released their annual study of Google’s top search ranking factors. The “comparative benchmark” for SEOs illustrates how ranking factors are becoming more personalized, content relevance is paramount, technical factors are still as important as ever, and backlinks are seeing a downward trend in importance.
I will recap some of the top sections of the report in this post, but the exceptionally detailed 63-page report deserves to be read in full if you have the time to do so.
By Matt Southern
searchenginejournal.com
Two-Thirds Of Global Ad Spend in 2016 Was Still Offline (And Why We’re Witnessing The Rise Of Snapchat)
One of the planet’s top tech sharemarket watchers, Mark Mahaney, has told a conference in the US that although the likes of Facebook and Google will continue to soak-up advertising dollars, 66 per cent of current global ad spend actually remains offline (that’s TV, print, Radio and the likes).
Mahaney, who is the MD of the Canadian-based RBC Capital, was speaking about Facebook’s future at the Business Insider’s Ignition conference in New York last week.
By B&T Magazine
bandt.com.au
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