Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
E-Commerce SEO is Costing You Big Time, Here’s How to Fix It
An e-commerce company may be faced with a limited budget and staff, leaving those on the team to juggle many different marketing tasks that may not be their area of expertise. Even a marketing pro that has SEO knowledge has not necessarily kept up-to-date on all the possible SEO information currently available. The result is that mistakes happen with your e-commerce SEO, which could be minor but that are still costing you time, money, and return on investment.
Here are some of the most common e-commerce SEO mistakes that happen and some ideas on how you can fix them:
By John Rampton
Infusionsoft
Alphabet/Google’s Profit Soars 21 Per Cent
Alphabet, Google’s parent company, has reported its fastest growth rate in two years as companies bought more ads on its search engine and other products, plus users clicked more on those ads.
Alphabet revenues rose 21 per cent to $US21.5 billion in the second quarter over a year prior. Excluding payments to advertising partners, revenue was $US17.5 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
Top 8 Digital Marketing Myths [Infographic]
There are many myths around social media and digital marketing and it's effectiveness.
Digital marketing can solve all of your business needs, social media marketing is easier than traditional methods, digital marketing is free of cost. And as with most myths, while there's some small kernel of truth from which each of these rumors have expanded, the reality is that the marketing challenges remain much the same - you have to know your customers, you have to understand your audience perspective, and you need to deliver based on those data points.
By Irfan Ahmad
socialmediatoday.com
![Top 8 Digital Marketing Myths [Infographic]](https://www.honeyweb.com.au/uploads/blog/Top_8_Digital_Marketing_Myths_Infographic.jpg)
3 Tips to Improve the Search Ranking for Your Blog Posts
Are your blog posts ranking lower in search than you’d like?
Do you want to rank higher for specific keywords?
In this article, you’ll discover tools and tips to help you improve the search ranking of your blog posts.
By Ann Smarty
Social Media Examiner
“2021: Facebook & Google Will Take ALL The Advertising Dollars & Everybody Else Will Be F@cked!”
On Monday B&T published a controversial piece about the merging of ad tech and mar tech. Here, B&T chats with the article’s author and eminent authority on the subject Andrew Birmingham and tries to uncover what it all means for local agencies. Yes, be VERY scared indeed, it’s a frightening new world that’ll take few prisoners…
Put simply, what actually is advertising tech (adtech) and marketing tech (martech)? Ad tech’s the stuff that serves and counts your paid advertising; the actual technology, the analytics. Martech’s direct marketing; things like emails, social, posts, the automation that controls all the campaigns.
[John Bastick]
Posted by JOHN BASTICK
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC]
If you’re a content writer, you might think that data analytics isn’t relevant to you (I know I did). But you’d be wrong. Data and content are actually a match made in heaven. If you collect the right data, you can find out what type of content resonates with your audience, isn’t that a writer’s ultimate goal?
By developing a data-driven content strategy, you are ensuring the content you’re producing is relevant to your current readers as well as your prospects (who may not know who the heck you are). Plus, the chances are high your competitors already have a data-driven content strategy, so creating one for your business is just, well, good business.
By Amy Wood
Unbounce
![Create a Data-Driven Content Strategy in 1 Day [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Create_a_Data-Driven_Content_Strategy_in_1_Day.jpg)
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