Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Five Steps to SEO-Friendly Site URL Structure
Some people say there is no such thing as SEO-friendly URL structure. They claim search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most cases, the people who say this are web developers (just so you know, I love Web devs).
I’ve noticed sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers basically care about crawlability, site speed, and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and ROI.
By Alesia Krush
Search Engine Journal
Google Ranks The Best 360-Degree YouTube Ads Of 2016
Google has released the most watched 360-degree adverts of 2016, so far. The winner is the latest BMW advert starring supermodel of the moment Gigi Hadid.
Aaron Luber, a Google representative who launched YouTube 360 and leading VR efforts across YouTube, wrote about the power of 360-video in his article Think with Google.
[Erin M Doyle]
Posted byERIN M DOYLE
“Search: It’s Not Always Glamorous But It Is Imperative”
Too often marketers can look down their noses at Search Engine Marketing and underestimate the importance of search in their strategies and budgets.
Deb O’Sullivan (pictured below), Head of Strategic Sales at Microsoft Search Advertising, agrees that most Aussie marketers have a competent enough search strategy for their brands, however, it can be overlooked for more “glamorous” (and costlier) initiatives such as insistent TVCs or print advertising.
[B&T Magazine]
Posted byB&T MAGAZINE
Seven Biggest Fibs Ever Told About SEO
For anyone seeking insight into the ever-changing world of SEO, the all-knowing Internet is a vital repository of knowledge and wisdom. But digital truth-seekers should tread with caution, says Octos MD Nital Shah, because for all of its riches, the Internet can also be a dicey hive of SEO misinformation.
Online, so-called experts say lots of things about search engine optimization. Some of it rings true, and some of it sounds more like a thinly veiled, misguided sales pitch. To set the record straight, I’ve compiled this hit list of the seven dodgiest SEO tips in circulation. If anyone tries to sell you one of these lemons, steer clear.
[B&T Magazine]
Posted byB&T MAGAZINE
#SEJThinkTank: Top 5 Adwords Hacks With Larry Kim
On Wednesday, March 16th, the SEJ ThinkTank welcomed WordStream CEO Larry Kim back. This was his second time joining us, and his presentation was filled with tons of great information, as usual! Moderated by SEJ’s founder, Loren Baker, the hour-long webinar included a 40-minute presentation by Larry and a short Q&A session. The webinar was sponsored by WordStream.
The first topic Larry dug into was news that Google is taking away their side bar ads. What does that mean for you? According to Larry, it is good news. According to data from more than 2500 WordStream customers, Desktop click-through rates are up. Watch the full recording in the section below for all the juicy details Larry shared.
Search Engine Journal
With Consumers Exposed To 600 Messages A Day, Getting Search Right Rules For Marketers
Nothing has revolutionised the marketing landscape more in recent times than the smartphone. But as marketers continue to realise its value, it’s getting tougher to get your brand’s message heard in an increasingly noisy market.
According to research by Microsoft, consumers can be exposed to as many as 600 messages or signals a day from brands’ hunting ears, eyeballs and, ultimately, wallets and purses.
[B&T Magazine]
Posted byB&T MAGAZINE
Is Your Content Marketing Pants? Not Anymore With These Top 10 Tips
In this opinion piece, Jacqueline Burns, head of the B2B marketing agency Market Expertise, argues a lot of businesses get their content marketing wrong because they basically don’t know what it is in the first place…
A newly appointed CMO recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his new employer understands the meaning of the term.
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