Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 10 Most Common SEO Mistakes
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.
SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives. It is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO. Instead of seeing massive traffic and increasing conversion rates, the results can be quite the opposite.
By Alexander Kesler
searchenginejournal.com
Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers)
In my recent predictions for 2017 post, I noted that search would be a big focus for Facebook in the next 12 months. I’ve been asked about this quite a bit, so in this post, I want to clarify that idea further and provide more context as to why Facebook will be looking to boost search – as well as outline scope of opportunity for The Social Network in this capacity.
For most users, search on Facebook seems like an afterthought, an add-on element that provides little in the overall experience. "Facebook couldn’t really get a lot out of their search capacity, could they?" "Facebook couldn’t, realistically, challenge Google in search. Could they?"
While it may seem minor, there’s far more to search on Facebook than it may seem. And the opportunity is significant.
By Andrew Hutchinson
socialmediatoday.com
What Does Mobile First Index Actually Mean?
Ever since Google’s Gary Illyes dropped his mobile first index announcement at Pubcon, there’s been lots of theorizing, conjecture, rampant speculation, panic, and confusion about what exactly that means. Will desktop users get mobile sites? Will sites without the mobile friendly designation suffer? Do we need to change all of our canonical tags? How will Google handle the reduced token corpus? What the hell are tokens and a corpus?
Google has gone on record that they are still figuring out exactly how to handle some issues, but that’s probably not comforting to many businesses who rely on Google traffic to pay their bills. As a recovering software engineer turned SEO, I’d like to try and tackle some of these complaints head on and reason through just exactly what may change, how Google might handle them, and what exactly some of these things mean. At the very least, I will add to the theorizing, conjecture, rampant speculation, and panic.
By Ryan Jones
searchenginejournal.com
The 10 Most Common SEO Mistakes E-Commerce Sellers Make
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.
And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.
SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.
So what’s with the disconnect?
By Andrew Raso
searchenginejournal.com
A Google Search Update Appears to Have Occurred on November 10th
On November 10th, an update to Google Search appears to have occurred, according to reports on the web and our own data here at Search Engine Journal.
We experienced a notable increase in our own traffic on November 10th, though we decided to wait to see if the traffic increase would be sustained before reporting on a potential update to Google search.
By Matt Southern
searchenginejournal.com
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly.
It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traffic. Here are the things you should be doing regularly for SEO success:
By Nick Stamoulis
brickmarketing.com
How to Do Keyword Research: A Complete Guide
Search engines have been minimizing the importance of keyword relevance signals for ranking for many years.
It is a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases within the text of a web page is no longer required.
Should you abandon keyword research and focus more effort on content creation? Surprisingly, the answer is no.
By Roger Montti
searchenginejournal.com
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