Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Digital Advertising Now Helping Itself To A Third Of The Budget
Digital advertising continues its takeover with a new report from media network GroupM saying it eclipses a third of the media budget. It’s up to 31 per cent of measured ad investment from 28 per cent in 2015. And is set to surpass $US160 billion this year.
And programmatic trading of the ads constitute of third of that segment. The report, Interaction 2016, looks at the continual influx of digital advertising, the issues surrounding it, user behaviour and technology.
Why Google’s All Set To Shape SEO & How Your Brand Will Be Left Behind
In this guest post, John Vlasakakis (pictured below), co-founder and senior strategist at digital marketing firm GMG Digital, says things are dramatically changing with SEO and brands and marketers need to get up to date and fast…
This year will see Google continue to shift Search Engine Optimisation (SEO) away from being a ‘cat and mouse’ game where SEO specialists try to ‘game’ Google’s search algorithms to a practice focused on delivering more relevant, useful and in-depth content to users.
Check out the NEW Adelaide Hospitality & Tourism School Facebook Business Page Designed & Constructed by Honeyweb
AHTS – is a privately owned, accredited training organisation based in Adelaide, South Australia. It was established in 1981 and is one of the most experienced hospitality schools in Australia. The School accepts both local and international students.
AHTS Training and Education (AHTS) has helped thousands of students find their pathway of choice through providing local and international students with courses from short Job Ready courses, Certificate I to Advanced Diploma in Hospitality and Cookery, Certificate IV in Business and Diploma of Business Qualifications.
3 Ways to Use Social Media to Increase Your Search Visibility
Want to improve your search ranking? Wondering how your social activities can support your SEO?
In this article you’ll discover three ways social media can improve your visibility in search results.
Aussies Spent 552 Million Hours Googling Things Last Year: Roy Morgan
Any doubt you had about which search engine was the most used across Australia has been utterly squashed flat by Roy Morgan with stats showing just how much time we spend on Google compared to other search engines.
In a four week period, the 16.903 million people aged 14 years and over who went onto Google, spent on average 2.5 hours on the search engine. This equates to around 552 million hours Googling each year, said Roy Morgan.
F-Patterns No More: How People View Google & Bing Search Results
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.
There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past. Of course, you’re probably familiar with the F-Pattern uncovered by NN/g years ago.
How much should I spend on SEO (or anything)?
You can do many things to improve your online presence. Here are seven that can have the biggest impact, and they’re free!
I guess my first tip should be “Get a website” but I’m going to assume you know how important that is. Don’t just rely on social media – you don’t own your Facebook account, Facebook does. But you do own your website and these tips will get your website found online.
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