Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Landing Page Optimization: Free worksheet to help you balance segmentation and resources
All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be.
Everyone in marketing knows that.
However, the other part of the equation that is rarely talked about — the more segmented and targeted your landing page is, the more resources it will likely take.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
19 Daily Habits That Make You Less Productive (And What to Do)
Regardless of how much planning goes into long-term goals, your day-to-day workflow typically prevents those goals from happening.
It’s simple to set a goal that’s five years away.
It’s also simple to put off a daily task that will help you achieve that goal, considering you have all this time in the future to make up for it.
By Ron Lieback
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Why Sites in High-Growth Industries Have Terrible UX
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right?
Your homepage can still look like the one above, which is from one of the largest cryptocurrency exchanges in the world.
But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own.
By Radek Sienkiewicz
conversionxl.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
What Are Entities & Why They Matter for SEO
Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop.
Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it?
Three of the most important ranking factors, at last disclosure.
By Dave Davies
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Google Adds New Options to Manage Your Search Presence to its Google My Business App
Google searches for nearby businesses have seen a significant increase in recent times.
Indeed, according to Google: "Every month, [we] connect people to businesses nearby more than 9 billion times, including over 1 billion phone calls and 3 billion direction requests to stores."
That's a lot of opportunity, particularly for SMBs.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Optimize Your Ad Budget Between Facebook and Instagram
Do you advertise on Instagram and Facebook?
Wondering how much to budget for each platform placement?
In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram.
By Diego Rios
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
10 Most Important PPC Trends You Need to Know in 2019
2018 was another huge year in the world of PPC marketing.
We saw massive changes at Google, such as AdWords being rebranded as Google Ads;
The new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools.
By Danny Goodwin
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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