Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Balance Search Ad Best Practices & Machine Learning Innovation
We sure have many ad options these days.
And many of us still rely on the old standard ads because they continue to outperform the new kids on the paid search advertising block.
How do you get your arms around this, you wonder, with a scalable strategy that supports broader targeting and testing objectives?
By Ilya Cherepakhin
searchenginejournal.com
Honeyweb are your local Google Ad marketing experts, contact us to discover how we can help your business.
YouTube to Test Showing Two Ads Before Videos
YouTube will soon begin testing two ads shown back-to-back before a video starts.
The ads will be skippable, however, so users have no obligation to sit through them.
When one of these “ad pods” is shown it will reduce the likelihood of another ad appearing later in the video.
By Matt Southern
searchenginejournal.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
Converting with Extra Copy: 5 Long-Form Landing Page Examples
We all know how effective a short, concise landing page can be.
It’s quick to read and, depending on the offer up for grabs, can convince visitors to purchase or opt-in fast.
For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start.
By Jennifer Pepper
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
How SEO & PPC Keyword Research Can Work Together
A well-orchestrated PPC campaign can benefit a good SEO campaign
As Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign.
This is why I’m confused when SEO pros don’t like working with clients who do PPC.
By Dan Taylor
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
How to Add Facebook Live Chat to Your Website
Do your website visitors ask questions about your products and services?
Looking for a way to answer those questions in real time?
In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live conversations with your website visitors.
By Ben Heath
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Google Explains What to Do if You’ve Acquired a Domain With Bad History
Google’s John Mueller has provided some guidance on what site owners should do if they’ve acquired a domain with bad history attached to it.
This topic came up during a recent Google Webmaster Central hangout where a site owner was concerned about the domain he acquired having a history of piracy.
Is there any way to get some kind of reset at Google?
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
What Causes Google Rankings to Be Highly Volatile?
Welcome to another edition of Ask an SEO! Today’s question comes from Dwight in Texas.
Google has been highly volatile lately. There have been a series of updates that have left a lot of sites scrambling.
Why is it that we see lately our rank on Google for “auto shipping” go from 6 to unranked?
By Jenny Halasz
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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