Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In
Did you know the concept of search engine optimization is more than 20 years old?
It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”.
Most of that stuff seems pretty dated now. So why does SEO live on?
By Julia McCoy
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
7 Page Speed Stats Every Marketer Should Know
If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization.
But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed.
For context, if it takes more than three seconds for a page to load,just over half of visitors will leave it.
By Jennifer Pepper
unbounce.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Optimizing Mobile Forms for More Conversions—and a Competitive Advantage
Done right, optimized mobile forms can deliver more than an increased conversion rate:
They can become a competitive advantage—a reason users choose to fill out a form on your site.
Consider the number of interactions it takes to book a room on Hotel Tonight compared to its competitors, something Luke Wroblewski highlighted in his talk on mobile design:
By Derek Gleason
conversionxl.com
Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.
12 Completely Outdated SEO Practices You Should Avoid
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day.
While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.
Most, if not all, of these changes have helped improve the web – and search, in particular.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
How to Find Every Orphan Page on Your Website
In order for Google and other search engines to index your pages, they need to know they exist and where.
A page without any links to it is called an orphan page.
This is usually accomplished in one of two ways:
By Manish Dudharejia
searchenginejournal.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
It’s Time to Retest Your Page Speed [Google’s Latest Update]
Back in October, we were the first to claim that 2019 will be the year of page speed.
We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages.
Faster pages are a strategic marketing priority. So what does this update mean for marketers and their bottom line?
By Ryan Engley
unbounce.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
![It’s Time to Retest Your Page Speed [Google’s Latest Update]](https://www.honeyweb.com.au/uploads/blog/750-x-400-8.jpg)
Top 8 Essential Website Optimization Strategies for 2019
In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs.
A lot has changed in the past 10 years. But one thing that hasn’t?
If you just focus on the essentials, you can still crush it in 2019. This post will delve into what those factors are and what is involved to optimize for each.
By Chuck Price
searchenginejournal.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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