Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Predicting Winning A/B Tests Using Repeatable Patterns
If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so.
Testing is hard work with many experiments failing or ending up insignificant. It would only seem optimal to try and exploit any existing knowledge for more successes and fewer failures.
In our own practice we started doing just that.
By Peep Laja
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Nobody is Converting on Your AdWords Ads. Here’s Why and How To Fix It Today
Google AdWords conversion rate keeps you awake at night? You’re not alone!
The average conversion rate on the AdWords search network is just below 4%. How about for the display network? It’s less than 1%.
Even if you’re a master copywriter, it’s not going to guarantee you sales.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Check out the NEW ERA Corporation Landing Website Designed & Constructed by Honeyweb Online Marketing Solutions
Robyn is a local investor who has over 20 years of experience helping home owners easily transition to the next phase of their lives.
Era Corporation was established by Robyn to help those who do not wish to sell their home through traditional means, creating what they believe to be a new era in purchasing and selling property.
Honeyweb are your local Landing Page design experts, contact us to discover how we can help your business.
CXL Live 2018 Recap: Top 5 Lessons from Each Speaker
CXL Live is our flagship conference about growth and optimization.
The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days.
Here are 5 tips / thoughts / lessons (it was super difficult to narrow it down to just 5!)
By Peep Laja
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Subfolders, Subdirectories and Subdomains: The URL difference can drive increase in organic traffic
We were recently asked if it’s better to use a subdirectory (also known as a subfolder) or a subdomain on a website.
If you’re unfamiliar with these two terms, you’ll know them right away when you see URL examples.
The difference may seem like an esoteric or gorpy concern that only developers and programmers care about.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Quick Guide to Inbound Marketing for B2B
10 tips to attract and engage your audience in a helpful (not salesy) way
Get this actionable report full of bite-sized tips built for the busy B2B marketer and learn how to communicate with your audience in a way that keeps them engaged
And makes them want to stick around (and, ideally, do business with you).
By Meclabs Institute
meclabs.com
Honeyweb are your local social Inbound marketing experts, contact us to discover how we can help your business.
Mental Cost: Your Customers Pay More Than Just Money
What payment options do you give customers?
Credit card? Debit card? Maybe you’re on the cutting edge and allow Bitcoin?
Regardless of the final payment methods for a product, you are asking your customers to pay in other ways as well, a way that is all too easily overlooked by brands to the detriment of their conversion rates — mental costs.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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