Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Lead Gen: How Conversion Optimization For Call Centers Is Similar To Online Conversion
Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations.
As a result of all the great work our Leads Group does on a daily basis, we also engage in phone- and conversation-based testing.
In many sales situations, conversations with the customer take place over the phone, but most of the concepts I want to discuss can be applied to any verbal sales pitch.
By Rebecca Strally
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
B2B Marketing: How a startup technology services firm quadrupled pipeline to $42 million
Growth hacking. Now there’s an overused buzzword of late.
But do you really want to “hack” growth? Or do you want to take a smart, sober evaluation of the opportunity and create and execute on a strategic plan?
This case study with Acorio shares a strategic path to growth.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local B2B marketing experts, contact us to discover how we can help your business.
Google Confirms Algorithm Update Occurred Last Week
Google has confirmed that a broad core algorithm update was released last week.
This is the type of update that occurs several times per year, Google says, which could bring one or more changes to search results.
Google was not specific as to what changes were implemented— it could be anything from changes focused on specific improvements, to broad changes affecting all search results.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
The Ultimate Social Media Image Size Guide for 2018 [Infographic]
Are you just getting started with a social media strategy for your business?
Need help creating images to fit each social network?
Postcron share the image sizes you need to know in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Ultimate Social Media Image Size Guide for 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_193510109.jpg)
Google Shopping: How To Dominate AdWords as an e-Commerce Business
The 2017 Google shopping benchmarks report discovered that Google Shopping ads captured 53% of retail marketers’ AdWords budgets.
Another study for the first quarter of 2018, shows that almost 80% of all retail search ad spend is used on Google Shopping campaigns.
As of 2018, Google Shopping ads now drive 76.4% of all retail search ad spend and this search spend generates 85.3% of all clicks.
By Brad Smith
adespresso.com
Honeyweb are your local Google Adword marketing experts, contact us to discover how we can help your business.
Facebook Signs New Streaming Deal with MLB, Boosting its Video Content Push
After making a big noise about their broadening video ambitions, Facebook’s video content push seems to have eased off a little in recent months.
That, in part, would appear to be due to poorer performance of their Watch platform than expected
Facebook has struggled to monetize Watch content, with ad demand remaining low due to an overall lack of audience interest in the initial round of Watch-exclusive programming.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]
It’s no secret that among the 200 million monthly active Pinners, the platform is highly influential in their purchase process.
A study released by Pinterest in 2016 showed that some 93% of Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a subsequent purchase online.
And as identified in the Mary Meeker Internet Trends report, Pinterest is much better at driving purchase intent than other social platforms.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_414262744.jpg)
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