Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Too Much Of Social Media Is Re-Shared Without Checking If It’s Even Legitimate
B&T was a lucky attendee at last Friday’s Engage social media summit in steamy Bali.
Prior to his presentation, we caught up with one of the presenters, Alvaro Quesada (main photo), the business development director at Singapore-based social media agency Tinkle.
Here, he talks social’s exciting last 12 months and takes a stab at future trends, too…
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Why you should start making videos
Instagram has changed seriously for the year of 2017.
Having launched Stories, it did not just enable new ways to publish posts and advertising but also became competitive enough with Snapchat.
Everybody has almost forgotten about Periscope, which made a great fuss because Live broadcasting is now available on Instagram - even together with other users.
By onlypult
onlypult.com
Honeyweb are your local Video marketing experts, contact us to discover how we can help your business.
Marketing 101: What is above the fold?
Above the fold refers to the part of an email message or webpage that is visible without scrolling.
It refers to a printing term for the top half of a newspaper which is, literally, above the place in the newspaper where it is folded in half.
Unlike a newspaper, however, email and webpage fold locations aren’t predictable.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
We Must Treat Data As A Precious Gift”, Says Woolies Exec
Sure, data-driven marketing is the future, but according to a Woolworths executive, it is most powerful when used for good, and for good only.
Ingrid Maes is the director of loyalty, data and direct media at Woolworths, and at the ADMA Data Day, she blew the audience’s minds with the way Woolworths uses artificial intelligence (AI) for marketing purposes.
There’s no doubt that AI is a drastic change for the industry – personalised videos are a far cry from the days of flyers and door-knocking.
By Lauren Croft
bandt.com.au
Honeyweb are your local data marketing experts, contact us to discover how we can help your business.
Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words
Think of all the money you invest in attracting customers before they even get to the call-to-action …
buying media or traffic, designing websites and landing pages, crafting just the right offer.
If you can squeeze just a bit higher conversion rate out of your calls-to-action (CTAs), it increases the ROI on the rest of your marketing investment.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Lead Gen: How Conversion Optimization For Call Centers Is Similar To Online Conversion
While much of what we publish on MarketingExperiments focuses on digital marketing
Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations.
As a result of all the great work our Leads Group does on a daily basis, we also engage in phone- and conversation-based testing.
By Rebecca Strally
marketingexperiments.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: 57 guides to help you increase conversion and sales
What is landing page optimization?
Here is a simple landing page optimization definition: The science of testing your landing page to determine which tweaks and changes are optimal for high conversions.
Landing page optimization, often abbreviated as LPO, can have an outsize impact on overall marketing campaigns and programs.
By Daniel Burstein
meclabs.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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