Honeyweb Blog / Data Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
We Must Treat Data As A Precious Gift”, Says Woolies Exec
Sure, data-driven marketing is the future, but according to a Woolworths executive, it is most powerful when used for good, and for good only.
Ingrid Maes is the director of loyalty, data and direct media at Woolworths, and at the ADMA Data Day, she blew the audience’s minds with the way Woolworths uses artificial intelligence (AI) for marketing purposes.
There’s no doubt that AI is a drastic change for the industry – personalised videos are a far cry from the days of flyers and door-knocking.
By Lauren Croft
bandt.com.au
Honeyweb are your local data marketing experts, contact us to discover how we can help your business.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"We are thrilled with the quality, execution and level of service involved in our first campaign. The return on direct marketing via email far out ways measures used in the past! Our first sale off email paid for the whole campaign, brilliant"
Alexandra Baker
Berridges Fashion
