Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Strategies to Create Facebook Contests That Will Boost Your Business in 2018
Facebook contests are a great way to interact with your audience, bring attention to your brand, and create some organic engagement.
More than 80 percent of marketers believe that contests and other forms of interactive content have the power to capture viewers’ attention better than static posts.
A single Facebook contest has the power to boost your business in a multitude of ways.
By Andrew Tate
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Heuristic Cheat Sheet: 10 Methods For Improving Your Marketing
We were recently asked, “Is there a heuristic cheat sheet published that shows all of them at a glance?”
MarketingExperiments and its parent research organization, MECLABS Institute, have become well known for our heuristics.
If you’re already familiar with what a heuristic is, feel free to scroll down to see the cheat sheet.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
Will Meta Descriptions Soon Go Extinct?
Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary.
Until December 2017, that “short” summary was recommended to be only 160-ish characters before Google would truncate it on the search engine results page (SERP).
That, or Google would automatically generate its own “ideal” description in place of the one the page had in place.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local Website marketing experts, contact us to discover how we can help your business.
Google’s John Mueller Reveals New Details About Mobile-First Index
Google’s John Mueller announced several new pieces of information about the mobile-first index at SMX Munich this morning.
SEJ team members Brent Csutoras and Vahan Petrosyan were in attendance and passed along all the key details. Here’s what you need to know.
Google will notify users when a site is moved to the mobile first index.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
7 Tips for Building an Engaged Email List [Infographic]
With the rising concerns around social media marketing - it's becoming ever more apparent that brands should also be working to build their own direct connection with their audience.
Email marketing gives you the capacity to do this, and to deliver your messaging straight to the inboxes of your potential customers, solidifying connection and keeping your offers front of mind.
But email has also been overused, at times, and consumers have become warier of spammy messages.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
![7 Tips for Building an Engaged Email List [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_50717861834.jpg)
Why Content is Important for SEO [Infographic]
No matter how you look at it, content remains a key part of the broader SEO puzzle.
As advanced as Google algorithms have become at identifying elements like context and relevance, the system still needs keywords to sort the information, the data that you enter via your various website pages.
So how can you boost your chances, and what do you need to know about how Google's system rank websites?
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
![Why Content is Important for SEO [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_292374233.jpg)
Google AdWords Latest Updates – All You Need To Know [2018]
Google AdWords Updates are not as frequent as Facebook or Instagram ones, but this does not mean they are less important.
Since when Experience, the new AdWords UI, was launched at the end of 2017, Google has introduced a few improvements to make your advertising more fruitful.
If you counted AdWords out due to the lack of specificity in its targeting options and reporting data, you’d better change your mind now.
By Brad Smith
adespresso.com
Honeyweb are your local Google Adwords marketing experts, contact us to discover how we can help your business.
![Google AdWords Latest Updates – All You Need To Know [2018]](https://www.honeyweb.com.au/uploads/blog/adwords-update-mar-2018-1024x536.jpg)
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