Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Landing Page Optimization: Testing Green Marketing Increases Conversion 46%
Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference.
But does green marketing truly have an impact on customer purchase behavior?
In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test.
By John Tackett
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% leads for its call center
Denis Mrkva, General Manager, HealthSpire, recently visited MECLABS Institute (parent research organization of MarketingSherpa)
And we had the opportunity to interview him about an interesting landing page experiment that was in progress at the time.
Denis also shared what happened after the landing page — namely, how he staffs and runs a call center that truly provides value to customers.
By Denis Mrkva
meclabs.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
10 Things We Learned Running an Online Facebook Ads Mastery Course
Since we first founded AdEspresso, we’ve always aimed to be more than just a software solution.
As our customer base picked up and we wanted to offer more, we established our Academy and University to provide articles, guides, and webinars on how to get the most out of your digital advertising.
One of our aims for 2018 was to take that to the next level and put everything together into a complete Facebook Ads Mastery course that could turn even a beginner into a Facebook ads expert.
By Paul Fairbrother
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success
The overall outlook on pay per click marketing is trending up and to the right. 84% of users feel good about the current PPC market.
From text ads to remarketing, PPC marketers are reporting higher spending than ever before.
Budgets are skyrocketing for one reason: users are making more on PPC now than they were in the past.
By Brad Smith
adespresso.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
The Small Business Guide to Growth: 16 Tips on How to Expand a Small Business
According to the National Small Business Association’s 2017 Year-End Economic Report, small business confidence is at an all-time high.
In fact, 59 percent of respondents to the NSBA’s survey said they anticipate economic growth throughout 2018
And a third of respondents (“the highest level in more than a decade”) said they felt very confident about their business’s future.
By Maria Baranowska
infusionsoft.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Google Switches to Infinite Scrolling Mobile Search Results
Google has introduced infinite scrolling to mobile search results pages.
Where there used to be page numbers at the bottom of SERPs there is now a “more results” button.
Tapping on the button will trigger more search results to load within the same page.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality
Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites.
Rather, it had more to do with content relevance.
Mueller revealed this information during a Google Webmaster Hangout held on April 6th.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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