Honeyweb Blog / Startup
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Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% leads for its call center
Denis Mrkva, General Manager, HealthSpire, recently visited MECLABS Institute (parent research organization of MarketingSherpa)
And we had the opportunity to interview him about an interesting landing page experiment that was in progress at the time.
Denis also shared what happened after the landing page — namely, how he staffs and runs a call center that truly provides value to customers.
By Denis Mrkva
meclabs.com
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